Assistant Director, Global Communications & Operations

NAFSA: Association of International Educators; New York (NY); On-site; USD 68,000 - 75,000; Full time

Job summary

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic Assistant Director to lead outreach, digital marketing, and data systems. This role manages multi-channel campaigns, data analytics, and coordinated events to elevate global opportunities across the Columbia community.

Reporting to the Executive Director, the position emphasizes collaboration with central marketing, data stewardship, and ongoing program improvement through dashboards and reports.

Qualifications

• Bachelor’s degree and/or equivalent related experience required.
• 2–4 years of relevant experience in marketing, communications, or higher education operations.
• Demonstrated experience with higher education technology platforms (e.g., Terra Dotta, VIA TRM, Salesforce, or similar CRM/study abroad software).
• Strong data management skills, including proficiency in Excel and experience building reports/dashboards.
• Excellent written and verbal communication skills with a keen eye for detail.

Responsibilities

• Campaign Strategy & Execution: Lead the development and implementation of multi-channel marketing strategies to promote global programs and boost student participation.
• Content Development: Drive the editorial calendar and create high-quality collateral across digital and print mediums, including newsletters, social media, web content, and digital signage.
• Brand Identity & Outreach Liaison: Serve as the main point of contact for communications between program teams and the University's central marketing and communications offices.
• Performance Tracking: Maintain campaign analytics, generate regular progress reports, and optimize marketing efforts based on data-driven insights.
• Event Logistics: Develop and maintain annual events calendar and coordinate logistics for internal and external UGE events.

Skills

Marketing

Communications

Data management

Excel

Data analytics

Content development

Project coordination

Education

Bachelor’s degree or equivalent

Tools

Terra Dotta

Salesforce

ARC/FDS

VIA TRM

Tableau

Job description

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic Assistant Director to lead outreach, digital marketing, and data systems. This role manages multi-channel campaigns, data analytics, and coordinated events to elevate global opportunities across the Columbia community.

Reporting to the Executive Director, the position emphasizes collaboration with central marketing, data stewardship, and ongoing program improvement through dashboards and reports.