Assessment Growth & Partnerships Lead

American Councils for International Education; Washington (District of Columbia); On-site; USD 58,000 - 80,000; Full time

Benefits offered by this job

Healthcare benefits

Job summary

American Councils for International Education in Washington, DC, is seeking a Business Development Specialist in the Assessment Unit. The role leads revenue initiatives, builds funder relationships, and represents assessment products at events.

The position requires in-office presence, with duties spanning market growth, marketing campaigns, and donor engagement to expand access to assessment services.

Qualifications

• Minimum qualifications include at least three years of experience in business development, outreach, marketing and sales for educational products or services.
• Experience in educational assessment, foreign language learning, test development, and/or the K-12 education sector is preferred.

Responsibilities

• Develops and implements an annual growth plan to expand market reach, increase qualified leads, and support revenue targets.
• Manages sales pipeline including prospect identification, lead generation, qualification, follow-up, and conversion.
• Manages budgets for fee-based assessment products, services, and related revenue-generating activities.
• Develops competitive positioning, “win” themes, and strategic messaging for funding opportunities and partnerships.
• Develops and executes integrated marketing campaigns that increase awareness, adoption, and qualified leads for assessment products among schools, districts, universities, government agencies, and other key customer segments.
• Supports customer acquisition, retention, and other strategies that increase testing volume, and repeat business.
• Conducts market research, competitor analysis, and AI-assisted analysis to identify emerging opportunities, customer needs, and industry trends.
• Analyzes and reports on customer, testing, and revenue data to support growth strategies and identify high-potential markets.
• Manages digital initiatives, including email outreach, webinars, social media content, chatbot performance, and customer, partner and sponsor engagement activities to grow the market for assessment products.
• Develops impact stories and success narratives that demonstrate the value and outcomes of assessment programs and services.
• Develops and distributes product marketing materials, and other audience-specific materials that support customer outreach and partner engagement.
• Leads coordinated public-facing communications for assessment products, including website content, institutional messaging, partnership materials, fundraising language, and other strategic communications.
• Secures recognition of American Councils assessments on relevant institutional websites and pursues endorsements from appropriate education and assessment partners.
• Manages and updates the Assessment Department website to keep product information, messaging, and customer-facing resources current.
• Builds and maintains strategic partnerships with educational institutions, professional associations, heritage-language and diasporan community organizations, and state-and-district-level stakeholders.
• Represents American Councils assessment products and programming at conferences, professional association meetings, and sector events to expand customer visibility and strengthen relationships with education stakeholders.
• Maintains strong relationships with educators, students, heritage speakers, diasporan communities, and foreign language education stakeholders through participation in relevant professional activities.
• Conducts opportunity research and capture planning for federal, institutional, and foundation funding opportunities.
• Develops proposals including budgets and budget narratives and coordinates proposal inputs and development efforts with programmatic, technical, and administrative teams.
• Develops funder-facing materials, presentations, and strategic communications for government, institutional, foundation, sponsor, and donor stakeholders.
• Represents the Assessment Department in meetings and events with federal, institutional, foundation, and donor stakeholders to generate new business opportunities and support capture efforts.
• Manages payment processing, consultant invoicing, PayPal account administration, and income tracking.
• Supports assessment administration for approximately three weeks each spring.
• Collaborates with assessment team members to maintain current product knowledge and align business-development activities with assessment operations.
• Maintains a feedback loop to identify priority needs, common concerns, and product-improvement opportunities that inform assessment product development and service delivery.

Job description

American Councils for International Education in Washington, DC, is seeking a Business Development Specialist in the Assessment Unit. The role leads revenue initiatives, builds funder relationships, and represents assessment products at events.

The position requires in-office presence, with duties spanning market growth, marketing campaigns, and donor engagement to expand access to assessment services.