ASO Sales Executive - AsureWorks

Asure Software Inc.; Nashville (TN); Hybrid; USD 165,000 - 195,000; Full time

Benefits offered by this job

Medical & Dental & Vision

HSA & FSA

Basic Life Insurance

Long-Term Disability

Short-Term Disability

401K 3% Safe Harbor

Employee Stock Purchase Plan

Fitness Reimbursement

PTO

Job summary

Asure Software Inc. is seeking a results-driven AsureWorks Sales Executive to drive new revenue within the 25–150 employee market. You will prospect, qualify, and close high-value payroll and HR outsourcing deals on our multi-product HCM platform.

The role demands consultative, C-suite engagement, a proven quota over-achievement history, and the ability to navigate complex multi-stakeholder cycles. Travel about 15–20% is expected; Nashville-based location is preferred.

Qualifications

• Bachelor’s degree required.
• 4+ years quota-carrying consultative SaaS sales.
• Experience selling HCM/PEO/ASO preferred.
• Proven track record of quota over-achievement.
• Experience managing multi-stakeholder sales cycles.
• Exceptional communication, presentation, and negotiation skills.
• Willingness to travel 15–20% as needed.

Responsibilities

• Generate net-new business through outbound prospecting, networking and referrals.
• Build and manage a robust sales pipeline to consistently meet or exceed assigned quota.
• Lead complex, consultative sales cycles with C-suite and senior decision makers.
• Conduct disciplined discovery to ensure strong client fit and accurate forecasting.
• Develop and deliver compelling proposals and executive presentations.
• Partner with Solutions Consultants, Operations, Deal Desk, and specialty teams to architect prescriptive, multi-product solutions.
• Negotiate mutually beneficial financial agreements.
• Ensure prospective clients meet operational and financial requirements for the AsureWorks managed solution.
• Accurately track all sales activity, forecasting, and pipeline management in Salesforce.
• Collaborate cross-functionally to support colleague referrals and drive product attachment.

Skills

Quota-carrying consultative sales

SaaS sales

HCM/PEO/ASO experience

Executive engagement

Forecasting & pipeline management

Negotiation skills

Territory management

Strong communication

Travel 15-20%

Education

Bachelor’s degree

Job description

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

The ideal candidate will be located near any of our hub locations: Nashville, TN; Rochester, NY; or Tampa, FL

How you will contribute

The AsureWorks Sales Executive is responsible for driving new revenue growth within the 25–150 employee market segment by selling high-value, multi-product payroll and HR outsourcing solutions.

AsureWorks is a fully managed payroll and HR administrative solution built on a single HCM platform. Designed for organizations that want more than technology, AsureWorks eliminates administrative burden through a comprehensive outsourced model.

This role is ideal for a high-performing, consultative sales professional with experience selling HCM, PEO, or ASO solutions and a proven track record of exceeding quota. The AsureWorks Sales Executive will identify, qualify, and close new business through strategic discovery, executive-level engagement, and disciplined sales execution.

• Generate net-new business through outbound prospecting, networking and referrals
• Build and manage a robust sales pipeline to consistently meet or exceed assigned quota
• Lead complex, consultative sales cycles with C-suite and senior decision makers
• Conduct disciplined discovery (BANT and financial due diligence) to ensure strong client fit and accurate forecasting
• Develop and deliver compelling proposals and executive presentations
• Partner with Solutions Consultants, Operations, Deal Desk, and specialty teams to architect prescriptive, multi-product solutions
• Negotiate mutually beneficial financial agreements
• Ensure prospective clients meet operational and financial requirements for the AsureWorks managed solution
• Accurately track all sales activity, forecasting, and pipeline management in Salesforce
• Collaborate cross-functionally to support colleague referrals and drive product attachment

Qualifications

• Bachelor’s degree required
• 4+ years of quota-carrying consultative sales experience (SaaS preferred)
• Demonstrated success selling HCM, PEO, ASO, or related workforce solutions strongly preferred
• Proven track record of consistent quota over-achievement
• Strong net-new logo acquisition mindset
• Experience managing complex, multi-stakeholder sales cycles
• Exceptional communication, presentation, and negotiation skills
• Highly organized with strong territory management discipline
• Comfortable operating in a fast-paced, evolving environment
• Willingness to travel approximately 15–20% as needed

Compensation

The on target earning (OTE) for this position is $165,000 - $195,000 based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value.

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.

NO AGENCIES PLEASE:

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.