ASO Manager

Inkitt; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

401k plan

Health benefits (medical, dental, and/

Job summary

Inkitt, based in San Francisco, seeks a Senior ASO/Mobile Growth expert to own the app store footprint for Inkitt, Galatea, and CandyJarTV. Drive experiments, optimize creatives, and improve keyword rankings across markets.

You’ll lead localization workflows, collaborate with product, localization, and analytics teams, and expand editorial relationships to boost ratings and organic installs.

Qualifications

• 4–6 years of ASO or mobile growth experience.
• Proven success improving store conversion and keyword rankings.
• Hands-on expertise with store creatives and metadata.
• Experience with Custom Product Pages and Custom Store Listings.
• Track record with featuring and editorial relationships.
• Global localization workflows and geo-specific testing.
• Data-driven with A/B testing frameworks.
• Strong cross-functional communication across time zones.

Responsibilities

• Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across Apple App Store and Google Play Store.
• Define hypotheses, run experiments, and roll out wins per app and market.
• Optimize creatives to lift store conversion rate from impressions to installs.
• Run keyword optimization end-to-end and monitor rankings.
• Create personalized user journeys via Custom Product Pages and Custom Store Listings.
• Work with product team to design and optimize reviews UX to drive higher ratings.
• Drive organic traffic via editorial relationships and promotional content.
• Operate globally: localization, geo-segmented testing, and regional campaigns.
• Orchestrate cross-functional execution with creative, product, localization, data analytics, and support teams.
• Provide stakeholder updates on CVR, rankings, ratings, featuring impact, install lift.
• Maintain competitive intelligence and share insights for positioning.

Skills

ASO & mobile growth

Store optimization

A/B testing

Localization coordination

Data-driven

Cross-functional collaboration

Multi-language copywriting

Project management

Tools

Adjust

AppsFlyer

SKAN (SKAdNetwork)

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

• Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market
• Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale
• Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank
• Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs
• Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume
• Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready
• Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns
• Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams
• Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant
• Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity

What You’ll Bring:

• 4–6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume
• Proven success improving store conversion, keyword rankings, and average rating through structured experimentation
• Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics
• Deep keyword research & metadata experience, plus impact measurement and iteration cadenceExperience building and routing to Custom Product Pages/Custom Store Listings with clean tracking
• Track record improving review UX and managing reply operations at scale
• Experience securing and maximizing store features through editorial relationships and high-quality promotional assets
• Global ASO experience: Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout
• Data-driven mindset: Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing
• Excellent cross-functional communication and project management across time zones
• Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR)
• Basic video/design skills to iterate quickly on assets
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN nuances
• Experience with subscription funnels and pricing/plan messaging tests

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

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Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.