Art Director, Digital Tool Design & AI-Driven UX

VF Corp.; Denver (CO); On-site; USD 73,000 - 92,000; Full time

Job summary

The North Face in Denver, CO seeks an Art Director for Digital Tool Design / Development who blends hands-on art direction with design thinking to improve tool experiences for global brand workflows.

You will collaborate with Creative, Production and Technology teams, leverage generative AI, and contribute to scalable, on-brand outputs across digital platforms used by our creative teams.

Qualifications

• Experience in art direction, digital design, or creative systems within a global brand or agency environment.
• Demonstrated ability to contribute to creative direction across digital experiences, tools, or platforms.
• Strong understanding of design workflows, creative production, and how tools support the creative process.
• Ability to translate creative direction into practical, user-centered design solutions.
• Strong collaboration skills, with experience supporting work across Creative, Production, and Technology teams.
• Clear communicator who can build alignment with stakeholders and cross-functional partners.
• Hands-on approach with strong visual design, user experience thinking, and problem-solving skills.
• Interest in innovation, emerging technology, human centered design principles and improving how creative work gets done.

Responsibilities

• Support the translation of the broader creative vision into design solutions for digital tools that serve global brand and creative workflows.
• Translate creative needs into intuitive tool experiences that improve efficiency while supporting storytelling and design quality.
• Collaborate with Creative, Production and Technology teams throughout the development and implementation of tools from concept through rollout.
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creative teams.
• Help maintain consistency and quality in how tools support brand standards, asset creation, and creative outputs.
• Gather and organize feedback from designers and creatives to help refine tool usability and experience.
• Provide hands‑on design support and share best practices with designers and cross‑functional partners throughout tool development.
• Contribute to workflow improvements so tools support efficient, scalable, and effective creative processes.
• Support documentation, guidelines, and training materials to drive adoption and consistent use across global teams.
• Use generative AI tools hands‑on to concept, iterate, and produce on‑brand imagery, visual explorations, and tool UI concepts that meet brand and quality standards.
• Explore emerging technologies, including AI‑enabled tools, and identify practical opportunities to support creative development.

Skills

Art direction

Digital design

Creative systems

Collaboration

Communication

UX thinking

Innovation

Problem solving

Tools

Magnific

Claude

Figma Weave

Midjourney

Adobe Firefly

Runway

Google Gemini

Veo

Krea

ChatGPT

Job description

The North Face in Denver, CO seeks an Art Director for Digital Tool Design / Development who blends hands-on art direction with design thinking to improve tool experiences for global brand workflows.

You will collaborate with Creative, Production and Technology teams, leverage generative AI, and contribute to scalable, on-brand outputs across digital platforms used by our creative teams.