The North Face: Art Director, Digital Tool Design & Development

VF Outdoor; Denver (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

The North Face is seeking an Art Director specializing in Digital Tool Design / Development to lead the creative direction and experience design of digital tools powering global creative workflows. You will work at the intersection of art direction, design systems, and emerging technology to enable storytelling and collaborate with Creative, Production and Technology teams.

This role combines hands-on design with design thinking to contribute to outputs and the systems behind them, reporting to

Qualifications

• Experience in art direction, digital design, or creative systems within a global brand or agency environment
• Proven ability to contribute to creative direction across digital experiences, tools, or platforms
• Strong understanding of design workflows and how tools support the creative process
• Ability to translate creative direction into practical, user-centered design solutions
• Strong collaboration skills across Creative, Production, and Technology teams
• Clear communicator who can align stakeholders and partners
• Hands-on approach with strong visual design and UX thinking
• Interest in innovation and human-centered design principles

Responsibilities

• Support translation of the broader creative vision into design solutions for digital tools
• Translate creative needs into intuitive tool experiences to improve efficiency
• Collaborate with Creative, Production and Technology teams from concept to rollout
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creatives
• Help maintain brand standards, asset creation, and quality in tool outputs
• Gather feedback to refine tool usability and experience
• Provide hands-on design support and share best practices with cross-functional partners
• Support workflow improvements for scalable, efficient creative processes

Skills

Art direction

Digital design

Creative systems

Global brand experience

Collaboration

User-centered thinking

Visual design

Experience with AI

Tools

Magnific

Claude

Figma Weave

Midjourney

Adobe Firefly

Runway

Google Gemini

Veo

Krea

ChatGPT

Job description

Art Director, Digital Tool Design / Development

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com .

What will you do?

A day in the life of an Art Director, Digital Tool Design / Development at The North Face looks a little like this.

The North Face Global Brand Studio is looking for an Art Director to support the creative direction and experience design of the digital tools that power our global creative workflows.

This role sits at the intersection of art direction, design systems, and emerging technology, supporting how digital tools enable storytelling, collaboration, and the creation of world‑class brand experiences.

You will partner closely with Creative, Production, and Technology teams to support the design of intuitive, inspiring, and scalable tools that improve how our teams create. This role combines hands‑on art direction and design thinking to contribute to both creative outputs and the systems behind them. This role will report into the Sr. Manager, Digital Tool Design / Development.

Let's break down that day-in-the-life a bit more.

• Support the translation of the broader creative vision into design solutions for digital tools that serve global brand and creative workflows
• Translate creative needs into intuitive tool experiences that improve efficiency while supporting storytelling and design quality
• Collaborate with Creative, Production and Technology teams throughout the development and implementation of tools from concept through rollout
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creative teams
• Help maintain consistency and quality in how tools support brand standards, asset creation, and creative outputs
• Gather and organize feedback from designers and creatives to help refine tool usability and experience
• Provide hands‑on design support and share best practices with designers and cross‑functional partners throughout tool development
• Contribute to workflow improvements so tools support efficient, scalable, and effective creative processes
• Support documentation, guidelines, and training materials to drive adoption and consistent use across global teams
• Use generative AI tools hands‑on to concept, iterate, and produce on‑brand imagery, visual explorations, and tool UI concepts that meet brand and quality standards
• Explore emerging technologies, including AI‑enabled tools, and identify practical opportunities to support creative development

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3‑5 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Experience in art direction, digital design, or creative systems within a global brand or agency environment
• Demonstrated ability to contribute to creative direction across digital experiences, tools, or platforms
• Strong understanding of design workflows, creative production, and how tools support the creative process
• Ability to translate creative direction into practical, user‑centered design solutions
• Strong collaboration skills, with experience supporting work across Creative, Production, and Technology teams
• Clear communicator who can build alignment with stakeholders and cross‑functional partners
• Hands‑on approach with strong visual design, user experience thinking, and problem‑solving skills
• Interest in innovation, emerging technology, human centered design principles and improving how creative work gets done

The generative AI skills you will need in this position are:

• Hands‑on experience using generative AI for content creation, with proficiency in tools such as Magnific, Claude, and Figma Weave (formerly Weavy)
• Experience with other leading generative AI applications such as Midjourney, Adobe Firefly, Runway, Google Gemini and Veo, Krea, or ChatGPT
• Ability to write and refine prompts and build node‑based or multi‑step workflows to generate, edit, upscale, and enhance imagery and visual assets
• Strong creative eye to curate and refine AI‑generated assets so they meet brand and quality standards
• Working knowledge of responsible AI use