Art Director, AI‑Driven Digital Tool Design

The North Face; Denver (CO); On-site; USD 73,000 - 92,000; Full time

Job summary

The North Face is seeking an Art Director for Digital Tool Design to lead creative direction and experience design for digital tools powering global brand workflows. You will partner with Creative, Production, and Technology to craft intuitive, scalable tools, balancing hands-on design with system thinking.

Ideal candidates have 3–5 years of relevant experience, a strong portfolio in digital design and AI-enabled workflows, and a passion for innovative technology in brand storytelling.

Qualifications

• Experience in art direction, digital design, or creative systems within a global brand or agency environment.
• Ability to translate creative direction into practical, user-centered design solutions.
• Experience designing or supporting digital tools, platforms, or design systems.

Responsibilities

• Translate the broader creative vision into design solutions for digital tools that serve global brand and creative workflows.
• Create intuitive tool experiences that improve efficiency while supporting storytelling and design quality.
• Collaborate with Creative, Production and Technology teams throughout tool development from concept to rollout.
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creative teams.
• Document guidelines and training materials to drive adoption across global teams.
• Use generative AI tools hands-on to concept, iterate, and produce on-brand imagery and UI concepts.

Skills

Art direction

Digital design

Design systems

Global brand experience

Collaboration

User experience

Creative problem solving

Communication

Tools

Magnific

Claude

Figma Weave

Midjourney

Adobe Firefly

Runway

Google Gemini

Veo

Krea

ChatGPT

Job description

The North Face is seeking an Art Director for Digital Tool Design to lead creative direction and experience design for digital tools powering global brand workflows. You will partner with Creative, Production, and Technology to craft intuitive, scalable tools, balancing hands-on design with system thinking.

Ideal candidates have 3–5 years of relevant experience, a strong portfolio in digital design and AI-enabled workflows, and a passion for innovative technology in brand storytelling.