Art Director: Brand Visuals & E-commerce Campaigns

Town & Country Living; Glen Rock (NJ); On-site; USD 95,000 - 150,000; Full time

Job summary

Town & Country Living is seeking an experienced Art Director to lead the creative direction of our product imagery and brand visuals. You will guide photographers, retouchers, designers, and external partners while shaping packaging photography, e-commerce imagery, and digital assets to reflect the TNC brand.

You will collaborate with Product Development, Sales, Marketing, and E-commerce to translate product stories into compelling visuals for in-store and online experiences, ensuring

Qualifications

• A strong portfolio showing product photography art direction, e-commerce content, and graphic design. Submissions without portfolios will not be considered.
• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field, or equivalent experience.
• 7+ years of design experience, including 3+ years in an art direction or creative lead role.
• Experience leading and developing a creative team.
• Proven ability to manage several projects and deadlines at once in a fast-paced setting.

Responsibilities

• Own and evolve TNC's visual identity across all channels and keep brand guidelines current.
• Lead visual concept development for seasonal collections, campaigns, and product launches.
• Present creative concepts to senior leadership, customers, and retail partners, and build alignment.
• Art direct product, lifestyle, and room-set photo & video shoots for e-commerce, packaging, and marketing, from creating shot lists, style guides, and mood boards to on-set direction.
• Set photography standards for packaging imagery and partner with the packaging team, so that images fit layouts, print specs, and deadlines.
• Work with licensors' brand teams to create photography style guides that set direction for the photo team.
• Review and approve all final imagery and retouching.
• Direct the creation of e-commerce assets: main images, alternate views, infographics, enhanced content, and lifestyle imagery.
• Set image and content standards that meet retailer and marketplace requirements (e.g., Amazon, Walmart.com, Wayfair, retailer sites).
• Lead the design of corporate materials such as brochures, catalogs, look books, line sheets, and company overviews.
• Create or direct visuals for sales decks, line reviews, and trade show materials.
• Assist with showroom signage graphics for market week.
• Keep all designed pieces consistent with TNC brand guidelines.
• Give day-to-day creative direction to photographers/videographers, stylists, and retouchers; manage freelance talent.
• Establish and execute photographic guidelines with the Creative Studio Manager.
• Manage creative timelines, priorities, and approvals across multiple projects.

Skills

Portfolio

Product photography art direction

E-commerce content

Graphic design

Brand visuals

Education

Bachelor's degree in Graphic Design, Fine Arts, Visual Communication

Tools

Adobe Creative Cloud

After Effects / Premiere Pro

Figma

PowerPoint

Keynote

AI design tools

Job description

Town & Country Living is seeking an experienced Art Director to lead the creative direction of our product imagery and brand visuals. You will guide photographers, retouchers, designers, and external partners while shaping packaging photography, e-commerce imagery, and digital assets to reflect the TNC brand.

You will collaborate with Product Development, Sales, Marketing, and E-commerce to translate product stories into compelling visuals for in-store and online experiences, ensuring