Art Director, Marketing

Town & Country Living; Glen Rock (NJ); On-site; USD 95,000 - 150,000; Full time

Job summary

Town & Country Living is seeking an experienced Art Director to lead the creative direction of our product imagery and brand visuals. You will guide photographers, retouchers, designers, and external partners while shaping packaging photography, e-commerce imagery, and digital assets to reflect the TNC brand.

You will collaborate with Product Development, Sales, Marketing, and E-commerce to translate product stories into compelling visuals for in-store and online experiences, ensuring

Qualifications

• A strong portfolio showing product photography art direction, e-commerce content, and graphic design. Submissions without portfolios will not be considered.
• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field, or equivalent experience.
• 7+ years of design experience, including 3+ years in an art direction or creative lead role.
• Experience leading and developing a creative team.
• Proven ability to manage several projects and deadlines at once in a fast-paced setting.

Responsibilities

• Own and evolve TNC's visual identity across all channels and keep brand guidelines current.
• Lead visual concept development for seasonal collections, campaigns, and product launches.
• Present creative concepts to senior leadership, customers, and retail partners, and build alignment.
• Art direct product, lifestyle, and room-set photo & video shoots for e-commerce, packaging, and marketing, from creating shot lists, style guides, and mood boards to on-set direction.
• Set photography standards for packaging imagery and partner with the packaging team, so that images fit layouts, print specs, and deadlines.
• Work with licensors' brand teams to create photography style guides that set direction for the photo team.
• Review and approve all final imagery and retouching.
• Direct the creation of e-commerce assets: main images, alternate views, infographics, enhanced content, and lifestyle imagery.
• Set image and content standards that meet retailer and marketplace requirements (e.g., Amazon, Walmart.com, Wayfair, retailer sites).
• Lead the design of corporate materials such as brochures, catalogs, look books, line sheets, and company overviews.
• Create or direct visuals for sales decks, line reviews, and trade show materials.
• Assist with showroom signage graphics for market week.
• Keep all designed pieces consistent with TNC brand guidelines.
• Give day-to-day creative direction to photographers/videographers, stylists, and retouchers; manage freelance talent.
• Establish and execute photographic guidelines with the Creative Studio Manager.
• Manage creative timelines, priorities, and approvals across multiple projects.

Skills

Portfolio

Product photography art direction

E-commerce content

Graphic design

Brand visuals

Education

Bachelor's degree in Graphic Design, Fine Arts, Visual Communication

Tools

Adobe Creative Cloud

After Effects / Premiere Pro

Figma

PowerPoint

Keynote

AI design tools

Job description

Description

About the role

Town & Country Living is looking for an Art Director to lead the creative direction of our product imagery and brand visuals. You will set the vision for packaging photography, e-commerce, and digital assets, and select graphic design projects such as corporate brochures, and make sure every piece looks and feels like TNC.

This is a hands-on creative leadership role reporting to the SVP of Licensing and Marketing. You will guide photographers/videographers, retouchers, designers, and outside partners while staying close to the work yourself. You will partner with Product Development, Sales, Marketing, and E-commerce to turn product stories into images that sell, in-store and online. Packaging design and production sit with the packaging team; this role directs the photography that appears on packaging.

Requirements

Key Responsibilities

Creative Direction

• Own and evolve TNC's visual identity across all channels and keep brand guidelines current.
• Lead visual concept development for seasonal collections, campaigns, and product launches.
• Present creative concepts to senior leadership, customers, and retail partners, and build alignment.

Photography, Video and Packaging Imagery

• Art direct product, lifestyle, and room-set photo & video shoots for e-commerce, packaging, and marketing, from creating shot lists, style guides, and mood boards to on-set direction.
• Set photography standards for packaging imagery and partner with the packaging team, so that images fit layouts, print specs, and deadlines.
• Work with licensors' brand teams to create photography style guides that set direction for the photo team.
• Review and approve all final imagery and retouching.

E-commerce and Digital Asset

• Direct the creation of e-commerce assets: main images, alternate views, infographics, enhanced (A+) content, and lifestyle imagery.
• Set image and content standards that meet retailer and marketplace requirements (e.g., Amazon, Walmart.com, Wayfair, retailer sites).
• Work with E-commerce to refresh listings and improve visual performance based on results.
• Oversee asset delivery, file naming, and specs so retailers and internal teams get the right files on time.

Graphic Design

• Lead the design of corporate materials such as brochures, catalogs, look books, line sheets, and company overviews.
• Create or direct visuals for sales decks, line reviews, and trade show materials.
• Assist with showroom signage graphics for market week.
• Keep all designed pieces consistent with TNC brand guidelines.

Team and Process Leadership

• Give day-to-day creative direction to the photographer/videographer, stylist, and retoucher, and guide freelance stylists and photographers.
• Works with Creative Studio Manager to establish and execute photographic guidelines.
• Manage creative timelines, priorities, and approvals across multiple projects at once.
• Keep working and final files organized, clearly named, and tagged with accurate metadata for teams to find easily.

Qualifications

Required

• A strong portfolio showing product photography art direction, e-commerce content, and graphic design. Submissions without portfolios will not be considered.
• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field, or equivalent experience.
• 7+ years of design experience, including 3+ years in an art direction or creative lead role.
• Experience leading and developing a creative team.
• Proven ability to manage several projects and deadlines at once in a fast-paced setting.

Preferred

• Experience and interest in home furnishings, home textiles, consumer products, or retail.
• Experience creating content for major retailers and e-commerce marketplaces.
• Proficiency guiding lighting on set, with a good eye for how light, focus, and angle shape a product photo.
• Working knowledge of print production, color management, and preparing imagery for packaging.
• Experience directing video and social content.

Skills and tools

• Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom); After Effects or Premiere Pro a plus.
• Working knowledge of Figma, PowerPoint, and Keynote.
• Familiar with AI-assisted design and image tools, and with using them responsibly.
• A strong eye for typography, color, composition, styling, and interior trends.
• Clear communicator who can explain creative choices and give constructive feedback.
• Organized and detail-oriented, with strong project management habits.