Senior Creative Director: Brand Vision & Experience

L.A.B. Golf; Creswell (OR); On-site; USD 150,000 - 230,000; Full time

Job summary

L.A.B. Golf seeks a Senior Creative Director to define and steward the brand’s visual identity and storytelling across all touchpoints. You will drive campaigns, product launches, packaging, retail, and digital experiences with a cohesive, premium brand voice.

Lead a creative team, partner with marketing and product, and ensure consistent global brand standards that align with business goals and cultural relevance.

Qualifications

• Bachelor’s degree in Design, Fine Arts, Advertising, Communications, Marketing, or related field preferred.
• 10+ years of progressive experience in brand/creative or marketing roles, including senior leadership.
• Proven experience leading integrated campaigns across channels and partners.

Responsibilities

• Own and steward the brand vision, creative strategy, and visual identity across all consumer touchpoints.
• Lead creative development from concept to execution for campaigns, product launches, packaging, retail, and digital experiences.
• Collaborate with Marketing, Product, Sales, and Athlete teams to craft compelling narratives and elevate brand engagement.
• Manage and mentor the creative team, establish processes, and oversee budgets and external partnerships.
• Govern brand guidelines, consistency, and global execution across markets and partners.
• Guide product packaging, retail displays, and digital-to-physical brand experiences.

Skills

Brand leadership

Creative direction

Campaign development

Cross-functional collaboration

Adobe Creative Suite

Figma

DAM systems

Education

Bachelor’s degree in Design/Marketing/Advertising

Advanced degree or professional certifications

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Figma

DAM systems

Asana/Monday.com

Job description

L.A.B. Golf seeks a Senior Creative Director to define and steward the brand’s visual identity and storytelling across all touchpoints. You will drive campaigns, product launches, packaging, retail, and digital experiences with a cohesive, premium brand voice.

Lead a creative team, partner with marketing and product, and ensure consistent global brand standards that align with business goals and cultural relevance.