Area Sales Manager, VA

Patco Brands; Virginia (MN); On-site; USD 80,000 - 110,000; Full time

Job summary

Patco Brands is seeking a VA Area Manager responsible for driving growth through effective account management in Virginia. The ideal candidate will have experience in distributor management and excel at strategic planning and execution to enhance product visibility and sales.

Qualifications

• 3+ years of distributor management experience required.
• Strong organizational and interpersonal skills necessary.
• Demonstrates leadership abilities and a focus on customer service.

Responsibilities

• Achieve distribution and growth objectives for key accounts.
• Generate increased distribution and volume sales.
• Coordinate program execution with wholesalers.

Skills

Selling Skills

Category Management

Organizational Development

Effective Communication

Relationship Management

Education

Bachelor's Degree

Tools

Microsoft Windows

Microsoft Office

Excel

Google Docs

Job description

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Patco Brands is one of the fastest-growing beverage companies in the United States. Independently owned, Patco has established itself by using 100% Blue Weber Agave and a proprietary process to innovate within the fast-growing ready-to-drink spirits category.

Patco is a maker of margaritas, tequila, hard seltzers, Irish cream liqueur, and other spirits, under our own brands and for private labels. Our own brands and private labels, with nationwide distribution, include:

· Rancho La Gloria Ready to Drink Margaritas

· Kirkland Signature Tequila

· Dough Ball Whiskey

Patco products are sold in every major retailer, including Costco, H.E.B., Kroger’s, Target, Walmart, and Whole Foods Market, just to name a few.

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Position Summary:

The VA Area Manager is responsible for achieving distribution and growth objectives for Patco Brands through effective key account management in Virginia. The position will manage key chain accounts and distributor relationships, execute strategic planner, depletion, and distribution programs while maintaining a strong presence in the accounts and marketplace.

Responsibilities:

●This role will focus on generating increased distribution and volume sales in key chains.

●Liaison between Wholesaler and buyer for key chain accounts. Specific accounts will be identified by the manager to drive strategic direction.

●Work directly with distributor managers to develop plans and strategy in key accounts.

●Coordinate program execution and tracking against annual goals, in partnership with the Wholesaler.

●Create and strategize effective, creative selling solutions to overcome objections in the Market.

●Analyze sales reports to evaluate brand trends and increase effectiveness in fact-based selling.

●Utilize available marketing materials to support, promotion/tie-in periods to maximize sales and increase brands share.

●Monitor merchandising and competitive sales trends and activities.

●Manager field implementation and execution of national and regional programs to ensure accurate product pricing and management of program deadlines.

●Conduct wholesaler team meetings to review and set goals for programming depending on channel of focus.

●Submit reports as required in a timely manner.

Responsible for the execution of Patco pricing strategies, by brand, and improving share of visibility for brands.

●Organizing sales blitz, surveys, and key account drives by territory, aligning with the wholesaler.

Requirements and Qualifications:

●The position requires basic knowledge and skills in the following areas: Selling Skills, Business Understanding, Category Management, Analysis, Planning and Execution, and Organizational Development.

●Selling Skills: must possess the basic knowledge and skills necessary to execute fact-based solution selling.

●Strong organizational and excellent interpersonal skills.

●Ability to meet deadlines while maintaining acute attention to detail.

●Skilled in relationship management

●Effective communication skills and a thorough understanding of process management and continuous improvement.

●Demonstrates approachability, composure, and customer focus. Demonstrates leadership skills to influence distributor and retailer actions.

●3+ years of distributor management experience.

●Bachelor's Degree.

●Must share company values: integrity, respect, value creation, compliance, customer focus.

●Versatility, flexibility, and a willingness to work in an evolving environment with enthusiasm.

●Exceptional skills in Microsoft Windows, Office, Excel, and Google Docs.

●Annual salary range $80,000 - $110,000

By applying for this position, we are collecting personal information from you. Please read our privacy notice in the link below for information on how we collect and process your personal information

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Beverage Manufacturing

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