Sales Manager

Forrester; Virginia (MN); On-site; USD 80,000 - 110,000; Full time

Job summary

Forrester is seeking a Sales Manager to lead a dynamic team in Virginia. In this role, you will drive sales efforts, coach team members, and exceed business targets while collaborating across departments. Join us to enhance client relationships and contribute to significant business growth.

Qualifications

• Eight years of sales experience including two years in first-line management.
• Ability to exceed targets and manage large accounts.
• Strong mentoring and coaching capabilities.

Responsibilities

• Lead and develop a sales team focused on meeting goals.
• Create and implement effective sales strategies.
• Analyze forecasts and collaborate with other departments.

Skills

Sales strategy

Coaching

Communication

Relationship management

Negotiation

Tools

Salesforce

Job description

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At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

You’ll lead a sales team of seven to eight people, responsible for renewing and growing relationships with clients. Your role will be to ensure each team member meets their monthly and quarterly activity, development, and bookings goals. Together with your team, you’ll drive sales for our products by collaborating with technology, customer experience, security, customer insights, and data analytic professionals. Sharing your goals and achievements together, you’ll help us meet our customer retention and growth targets by maximizing the sales team potential, crafting sales plans, and articulating those to plans to the upper management.

Job Description:

• Achieve overall team sales goals.
• Coach and motivate individual team members.
• Develop a high-performing team culture.
• Prepare team members for current and future opportunities.
• Recruit, hire, onboard, and develop new team members for future growth.
• Analyze sales forecasts, pipelines, and data to determine appropriate actions to meet sales goals.
• Collaborate with other Forrester departments and sales teams to expand business.
• Utilize our CRM system (Salesforce) and sales methodology.
• Lead by example and promote a positive attitude and environment.
• Support reps with preparation and assist with presenting to prospective and existing clients of Forrester’s products and services.
• Manage the region as a business with appropriate expense and budget controls.
• Assist your team throughout their strategic sales cycles by deeply understanding customers’ needs and demonstrating how Forrester can add value.
• Participate in client-facing sales meetings in order to provide coaching opportunities for reps, as well as client engagement and feedback.
• Partner with sales leadership to further define a successful and repeatable sales process.
• Receive sales leadership coaching to ensure alignment to overall high-tech team strategy.
• Identify and make recommendations for improvement in the areas of process, efficiency, and productivity.

Job Requirements:

• Eight years of sales experience, with a minimum of two years in first-line sales management.
• History of managing large accounts, achieving revenue goals, and managing sales strategies.
• Previous experience as a sales representative or sales manager.
• The ability to consistently meet or exceed targets.
• A track record in designing and implementing tactical sales initiatives through data and empirical analysis.
• Strong, high-level relationship skills.
• Excellent verbal and written communication skills.
• High level of business acumen and understanding of how business leaders think.
• Previous experience in selling to leaders (VP and C-level executives).
• Experience in selling to technology providers (preferred but not required).
• The ability to thrive in a team-selling environment.
• Excellent mentoring, coaching, and people management skills.
• The ability to grasp and absorb new concepts quickly (such as rapid advancements in the government industry).
• Someone who is highly collaborative and able to motivate others.
• Strong prospecting, needs analysis, negotiating, and closing skills.

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.

For information on benefits, please visit: https://forresterbenefits.com/

The application deadline is July 31, 2025. Please refer to the job posting on Forrester.com careers page if the deadline has been extended

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Marketing, and Consulting

• Industries

  Research Services, Market Research, and Business Consulting and Services

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