Area Sales Manager (Multiple Locations)

Saur Energy International; Indiana; On-site; USD 70,000 - 110,000; Full time

Job summary

Saur Energy International is seeking an Area Sales Manager to drive solar module sales, expand the distributor network, and develop channel relationships within the assigned territory. The role emphasizes revenue generation, market penetration, and distributor performance across rooftop and related segments.

You will lead distributor appointments, manage forecasts, and coordinate with cross-functional teams to ensure productive partnerships and sustained growth in the solar market.

Qualifications

• Minimum 3 years of experience in channel or distribution sales in solar or related industry (e.g. electrical goods, inverter / battery).
• Solar product knowledge (modules, kW sizing, net metering, subsidy schemes).
• Proven track record of appointing and managing distributors.
• Good communication and negotiation skills.
• Strong local market network and deep territory knowledge.
• Local language fluency.
• Working knowledge of MS Excel is preferred.

Responsibilities

• Identify, evaluate, pitch and appoint new distributors in the assigned territory.
• Activate newly appointed distributors and ramp them to productivity quickly.
• Achieve monthly, quarterly and annual sales targets for solar modules; drive primary and secondary sales through the distributor network.
• Ensure distributor productivity, stock planning and repeat business.
• Develop relationships with distributor linked-EPC contractors, project developers and rooftop clients.
• Identify large project opportunities and support techno-commercial discussions.
• Manage distributor agreements and channel-conflict resolution; maintain sales forecasting and demand planning for the territory.
• Track competitor pricing, product positioning and channel schemes; provide market feedback on demand trends and new opportunities.
• Coordinate with technical support, supply chain & logistics, finance and marketing.
• Support with data for MIS reports; monitor inventory movement and demand planning.

Skills

Channel / distribution sales

Negotiation skills

Communication skills

Territory knowledge

MS Excel

Education

Graduation in any discipline

Engineering Diploma / B.Tech or MBA / PGDM in Sales/Marketing

Tools

MS Excel

Job description

Role Purpose

The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development and distributor relationship management.

Key Responsibilities

Distributor Appointment

• Identify, evaluate, pitch and appoint new distributors in the assigned territory
• Activate newly appointed distributors and ramp them to productivity quickly

Distributor Management & Sales

• Achieve monthly, quarterly and annual sales targets for solar modules
• Drive primary and secondary sales through the distributor network
• Ensure distributor productivity, stock planning and repeat business

Market Development - Rooftop Segment

• Develop relationships with Distributor linked-EPC contractors, project developers and C&I rooftop clients
• Identify large project opportunities and support techno-commercial discussions

Channel Governance & Forecasting

• Manage distributor agreements and channel-conflict resolution
• Maintain sales forecasting and demand planning for the territory

Market Intelligence

• Track competitor pricing, product positioning and channel schemes
• Provide market feedback on demand trends and new opportunities

Cross-Functional Coordination

• Coordinate with technical support, supply chain & logistics, finance (collections & credit limits) and marketing

Sales Operations & Reporting

• Support with data for MIS reports
• Monitor inventory movement and demand planning

Candidate Requirements

Educational Qualifications

• Graduate in any discipline (required)
• Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience & Skills

• Minimum 3 years of experience in channel / distribution sales in solar or related industry (e.g. electrical goods, inverter / battery, etc.)
• Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)
• Proven track record of appointing and managing distributors
• Good communication and negotiation skills
• Strong local market network and deep territory knowledge
• Local language fluency
• Working knowledge of MS Excel preferred