Area Sales Manager

Sodion Energy Coimbatore; United States; A distancia; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Sodion Energy Coimbatore is seeking an Area Sales Manager to spearhead the development and expansion of the company’s distribution network across assigned zones for automotive aftermarket products. You will identify, recruit, and onboard competent channel partners, and drive engagement through training, incentives, and branding initiatives.

The role requires 5–10 years in channel sales, a bachelor’s in Business/Engineering, and MBA preferred.

Formación

• 5–10 years of experience in channel sales.
• Graduate in Business or Engineering; MBA preferred.
• MBA preferred indicates higher eligibility for senior role.

Responsabilidades

• Channel Expansion: identify untapped markets and appoint channel partners.
• Channel Onboarding & Development: train and support new partners for sales and service standards.
• Channel Management & Performance Monitoring: track KPIs and conduct territory audits.
• Market Development Activities: drive promotions, demos, and loyalty programs at zonal level.
• Competitor Mapping & Market Intelligence: monitor pricing and channel moves; propose retention measures.
• Team Management: lead ASMs/territory executives and conduct regular reviews.

Conocimientos

Channel sales

Negotiation

CRM/Salesforce

Leadership

Market expansion

Educación

Bachelor's degree in Business/Engineering

MBA preferred

Herramientas

Salesforce

Descripción del empleo

Job Title: Area Sales Manager
Department: Sales & Distribution
Reports To: CEO
Experience required: 5-10 years in channel sales
Education: Graduate in Business/Engineering; MBA preferred
Job Purpose:
To spearhead the development and expansion of the companys distribution network by identifying, recruiting, and onboarding competent channel partners across the assigned zone for automotive aftermarket products. This role ensures the establishment of a strong channel base to support revenue growth, market reach, and service availability.
Key Responsibilities:

1. Channel Expansion

• Identify untapped and potential markets for expansion of Battery and Ups , Energy Storage Systems aftermarket product distribution.
• Evaluate and appoint new Channel Partner based on infrastructure, financial stability, and market reach.
• Drive the end-to-end appointment process including documentation, agreement signing, and initial order placement.
• Plan and execute structured market mapping to ensure optimal territory coverage.

2. Channel Partner Onboarding & Development

• Train and handhold new Channel Partners to align with the companys sales, service, and operational standards.
• Provide marketing, branding, and visibility support to new partners to aid ramp-up.
• Ensure Channel Partner readiness with appropriate inventory, tools, and branding for all our sodion aftermarket products.

3. Channel Management & Performance Monitoring

• Track Channel Partner performance using defined KPIs (order frequency, sales volume, service levels).
• Conduct periodic reviews and territory audits to ensure efficiency.
• Work closely with logistics and supply chain teams to ensure stock availability and timely delivery.

4. Market Development Activities

• Support retail-level expansion by working with Channel Partner to appoint sub-dealers, retailers, and Mechanics/Electrician
• Drive promotional campaigns, product demos, and loyalty programs to the network at the zonal level.

5. Competitor Mapping & Market Intelligence

• Track competitor activity in assigned territories, including pricing, schemes, and channel moves.
• Propose proactive measures to retain and grow market share.

6. Team Management

• Manage and guide a team of Area Sales Managers / Territory Executives to meet Channel development and sales targets.
• Conduct regular team reviews and support capability-building efforts.

Key Skills & Competencies:

• Deep understanding of automotive aftermarket, and channel dynamics
• Strong negotiation and partner evaluation skills
• Proven track record in expanding channel networks
• Ability to manage large geographies and diverse channel partners
• Leadership, interpersonal, and communication skills
• Working knowledge of CRM/Salesforce and basic financial assessments

Key Performance Indicators (KPIs):

• Number of new Channel Partner appointed and activated
• Market coverage growth (districts/towns added)
• Time-to-activate Channel partner and time-to-break-even
• Channel sales volume growth in assigned zone
• Secondary sales and sub-dealer expansion
• Channel Partner satisfaction and retention rate