Area Sales Manager – Machine Tools

CarusiHR & Co.; Michigan; On-site; USD 100,000 - 110,000; Full time

Job summary

CarusiHR & Co. Srl Unipersonale is seeking an Area Sales Manager for the United States to drive growth for high-speed milling systems, CNC controls, and related software.

You will shape sales strategies with the Sales Director, manage major negotiations, and expand the customer base across the US while ensuring top-tier customer satisfaction and service quality. Responsibilities include developing market plans, overseeing pricing, and collaborating with Sales Engineering on technical assessments

Qualifications

• Proven experience in direct sales of technologically advanced machine tools.
• Strong technical knowledge of metal cutting processes and high-speed milling systems.
• Willingness to travel frequently to customer sites across the United States.

Responsibilities

• Develop sales strategies for the US market in collaboration with the Sales Director and target major negotiations with strategic customers.
• Oversee pricing strategy, market positioning, and manage key accounts to expand machine sales.
• Increase order value and number of machines shipped by highlighting capabilities and benefits of the product range.
• Monitor KPIs, sales forecasts, and take corrective actions to meet targets.
• Analyze customer processes to identify turnkey solutions and oversee quotations from commercial and technical angles.
• Collaborate with Sales Engineering on technical assessments, feasibility studies, and cycle-time analyses.
• Build long-term customer relationships, monitor post-sales performance, and propose upgrades with Service.
• Conduct competitive benchmarking to maintain market advantage and differentiate offerings.
• Implement marketing initiatives to differentiate the company and its products.
• Prepare reports on commercial activities and progress toward targets.

Skills

Direct sales experience

Machine tools knowledge

Technical understanding of milling

Job description

A leading multinational company specializing in the design and manufacture of high-speed milling systems, 5-axis machine tools, CNC controls, and proprietary software is seeking an Area Sales Manager for the US market.

The successful candidate will be responsible for developing the company's business in the United States, in line with the Group's growth and market positioning objectives. In collaboration with the Sales Director, they will contribute to defining sales strategies aimed at strengthening the brand's market presence and achieving revenue and profitability targets. They will manage complex customer relationships and commercial negotiations, leveraging their understanding of manufacturing processes and the application potential of the company's products. They will support customers throughout the decision-making process by anticipating their needs, guiding them in evaluating alternatives and demonstrating return on investment. The role will also involve organizing regular internal meetings to review performance, monitor progress and share results, supporting the achievement of sales targets while identifying and evaluating business opportunities in the market. The successful candidate will contribute to sales growth and strengthen the company's market positioning, ensuring high standards of customer satisfaction and service quality.

Key Responsibilities:

• Develop sales strategies for the US market in collaboration with the Sales Director, focusing on improving customers' manufacturing performance;
• Oversee pricing strategy and market positioning, directly managing major negotiations with strategic customers and key accounts;
• Increase sales by expanding the number of machines sold and the value of individual orders, highlighting the capabilities and benefits of the company's product range;
• Monitor sales performance through KPIs, manage sales forecasts and identify corrective actions to achieve established targets;
• Analyze customers' manufacturing processes to identify customized technical solutions, overseeing quotations from both a commercial and technological perspective;
• Work closely with Sales Engineering on technical assessments, feasibility studies, cycle time analysis and the development of turnkey solutions;
• Build long-term customer relationships by monitoring post-sales performance and proposing technological upgrades and further development opportunities in collaboration with the Service Department, including upgrades, retrofits and production line extensions;
• Conduct competitive benchmarking to maintain a competitive advantage and highlight the quality, innovation and reliability of the company's systems;
• Implement marketing initiatives designed to differentiate the company's offering from competitors, emphasizing product quality, innovation and reliability;
• Prepare regular reports on commercial activities and results, providing visibility on sales performance and progress toward established targets.

Requirements:

• Proven experience in the direct sales of technologically advanced machine tools, including customized solutions and projects;
• Strong technical knowledge of metal cutting processes and high-speed milling systems;
• Willingness to travel frequently to customer sites throughout the United States.

Location: USA

Compensation & Benefits: Competitive annual base salary of $100,000–$110,000, plus a substantial performance-based bonus and a comprehensive benefits package. This is a full-time opportunity with a globally established company known for the quality and innovation of its products, offering a collaborative and professional work environment.