Area Sales Manager - IN and MI

Garage Beer; South Bend (IN); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Impactful work

Company culture

Comprehensive benefits

Flexible PTO

Job summary

Garage Beer is seeking an Area Sales Manager to lead Indiana and Michigan markets from a remote location. You will partner with distributors to build annual business plans, drive volume, and ensure strong market execution.

This role demands leadership, strategic planning, and the ability to translate marketing into on-the-ground results. You will manage in-market activities, collaborate with cross-functional teams, and travel within the footprint as needed.

Qualifications

• 3+ years in beverage, beer, distributor, supplier, or CPG sales
• Proven track record of driving sales growth
• Remote-based role with travel within the footprint and occasional industry events

Responsibilities

• Drive customer and solution-based selling with Distributors
• Develop annual distributor business plans (ABP) with partners
• Bring Garage Beer marketing to life in local markets with distributors
• Analyze target accounts for Garage Beer distribution & display
• Execute chain & independent distribution, features, and displays to drive volume
• Lead in-market activities and supervise the Field Sales Representative

Skills

Beverage sales

Distributor relationships

Sales growth

Education

Bachelor’s degree or equivalent

Tools

VIP data systems

Karma data

Distributor reporting

Syndicated data

Job description

ABOUT US:

Here at Garage Beer, we take light beer seriously and everything else lightly. We proudly embrace our role as the underdog in a category that often forgets beer is supposed to be fun. With a 200% growth in social media followers in just the last year and an expanding network of distribution, we continue to be the fastest growing beer brand in the country! No jargon, no ego, no overthinking it. Just crisp, easy drinking beer made for the garage and everywhere else.

ABOUT YOU:

You show up for the moments that matter, whether that’s collaborating with the team, building something new, or just making the day-to-day better. You’re dependable, self-aware, and easy to work with. At the end of the day, we’re not looking for perfection. We’re looking for real people who care about doing good work and having a good time. We don’t take ourselves too seriously and neither should you!

Job Title: Area Sales Manager - Indiana and Michigan

Location: **Remote - must be in Indiana**

What We’re Looking For:

We’re looking for someone who likes to put points on the board, and who can work collaboratively with business partners to get it done in Indiana and Michigan! The Area Sales Manager should align Garage Beer priorities with those of their distributors to build an Annual Business Plan, with an emphasis on aligned investment and execution priorities to achieve volume objectives. Then you’ll need to bring it to life via market presence and frequent in-person work-withs to ensure strong execution in the market. The role leads the defined territory for Garage Beer and will need to work collaboratively with teammates across chain and other functions to achieve their plans. This particular Area Sales Manager role will cover Indiana and Michigan and also lead the Field Sales Representative in the markets - they will need to demonstrate strong leadership skills and the ability to set clear direction and the ability to hold the Field Sales Representative accountable for their execution.

Key Responsibilities:

• Drive customer andsolution-basedselling with Distributors
• Direct and collaborate with assigned distributors on development of the annual distributor business plan(ABP)
• Bring Garage Beer marketing to life in the local market in partnership with distributors
• Accountable for the analysis, segmentation and development of target account lists for Garage Beer distribution & display
• Accountable for execution of chain & independent distribution, feature and display within the market to drive volume performance across your assigned distributors
• Regular in-market work-withs to identify retail execution opportunities
• Lead a sales representative by demonstrating hard work, establishing clear priorities and holding them accountable to achieving those priorities

Requirements:

• Bachelor’s degree or equivalent industry experience, with 3+ years in beverage, beer, distributor, supplier, or CPG sales
• Proven track record of driving sales growth
• Technical capabilities, or the capacity to learn, across various internal (VIP, Karma, etc.) and external (syndicated data, distributor reporting, etc.) data sources to identify business opportunities, generate insights and tell great, visual stories is a must
• This is a remote based role, with travel required primarily within the defined footprint of the role, but also with infrequent travel for Garage Beer or industry events

Bonus Points If You:

• Lead and Take Ownership: You have prior people leadership experience
• Are a Beer Expert: You have direct experience in the beer or alcohol category and understand the unique pulse of this industry
• Have a Competitive, Team-Focused Approach: You thrive in collaborative environments and bring a drive to win
• Enjoy Building New Markets and Processes: You’re energized by creating something new, not just maintaining what already exists
• Stay Curious: You naturally promote a culture of learning, always hunting for the next trend and digging for unconventional solutions to tough problems

What We Offer:

• Impactful Work: Fast-moving environment where you can actually see your ideas come to life instead of getting stuck in layers of meetings
• Our Culture: A place where we’re building a fast-growing beer brand while making sure work is still fun
• Comprehensive Benefits: Currently, our medical, dental, vision, and short-term disability premiums are paid at 100% by Garage Beer. We also offer a 401(k) savings plan, voluntary benefits, EAP and are continually evaluating our benefit offerings
• Flexible Time Off: We offer a flexible PTO policy so you can take the time you need to recharge, in addition to company-observed holidays

Garage Beer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our team members.

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