Area Sales Manager I Texas

Relate Search; Texas; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

401(k) matching

Health savings account

Vacation and paid holidays

Educational reimbursement

Matching gift program

Employee stock purchase plan

Job summary

Relate Search seeks an Area Sales Manager to own Texas territory demand generation and revenue growth. You will build pipeline, influence specifications, and coach independent reps, while advising engineers and contractors on product sizing and energy-saving opportunities.

Join a matrixed team and travel across Texas to support reps, customers, and events, with a competitive salary and annual bonus potential.

Qualifications

• 10+ years of experience selling technical or engineered products in HVAC or related plumbing/mechanical sectors.
• Proven ability to own demand generation and build pipeline via specification influence and partner ecosystems.
• Experience managing independent sales reps and driving performance through influence.

Responsibilities

• Own Texas territory demand-generation strategy, build qualified pipeline, and drive revenue growth.
• Lead and develop independent sales rep agencies with clear targets and accountability.
• Engage engineers, design firms, contractors, wholesalers with technical guidance on sizing and applications.
• Collaborate with internal teams to localize programs, resolve issues, and improve territory execution.
• Track pipeline and KPIs in CRM; prioritize opportunities using market intelligence and pricing input.

Skills

HVAC sales

Technical product sizing

Pipeline development

Stakeholder communication

Cross-functional collaboration

Tools

Salesforce

Microsoft Office

Job description

Relate Search has partnered with a leading provider of commercial water and mechanical solutions in its search for an Area Sales Manager to drive growth across Texas. This role offers end-to-end ownership of territory demand generation, from building qualified pipeline and influencing product specifications to developing independent sales rep performance and growing revenue. The successful leader will bring strong technical credibility in commercial water heating and HVAC-adjacent equipment, while coordinating with internal engineering, product, marketing, and technical support teams to turn market opportunities into results.

Responsibilities

Own the Texas territory’s demand-generation strategy and results, building qualified pipeline, increasing specification penetration, and driving revenue growth.

Lead and develop independent sales rep agencies through clear targets, regular performance reviews, coaching, and accountability; manage key territory accounts and channels.

Build relationships with engineers, design firms, contractors, wholesalers, and other customers, providing technical guidance on product selection, sizing, applications, and energy-saving opportunities.

Coordinate with internal Engineering, Product Management, Marketing, Customer Support, and National Account teams to localize programs, support specifications, resolve product issues, and improve territory execution.

Track pipeline, forecasts, and demand-generation KPIs in a CRM; use market and competitive intelligence to prioritize opportunities and support pricing decisions.

Qualifications

10+ years of experience selling technical or engineered products in HVAC, commercial boilers, water heating, or the plumbing and mechanical industry; commercial condensing or tankless water-heating experience is strongly preferred.

Demonstrated success owning demand generation and building pipeline through specification influence, industry relationships, events, training, or targeted market programs—not solely quota or rep management.

Experience managing independent or third-party sales representative agencies and driving performance through influence rather than direct authority.

Strong technical fluency and the ability to lead product sizing, selection, and application conversations with engineers, contractors, and major accounts.

Experience working across a matrixed organization; strong communication, presentation, relationship-building, and accountability skills, plus proficiency with a CRM such as Salesforce and Microsoft Office.

Opportunity to own and grow a defined Texas territory for a technically differentiated commercial water-heating product line.

Collaborative, cross-functional environment with the ability to influence territory strategy and customer experience.

Competitive salary and eligibility for an annual bonus.

• Benefits include medical, dental, vision, life and disability insurance;
• matching 401(k);
• health savings account;
• vacation and paid holidays;
• educational reimbursement;
• matching gift program;
• and employee stock purchase plan.

Must reside within the Texas territory and be able to travel throughout the state to support sales reps, customers, and demand-generation events.

About Relate Search

Relate Search is a Woman, Minority, and LGBTQIA+ owned executive and professional search firm dedicated to connecting top talent with meaningful opportunity. With deep expertise across Supply Chain & Operations, Technology, Sales & Marketing, Human Resources, and Accounting & Finance we deliver customized, people-first recruiting solutions that drive lasting impact.

Equal Opportunity & Diversity Statement

Relate Search is proud to be an Equal Opportunity Employer. We value diversity and are committed to building inclusive teams where everyone belongs. All qualified applicants are encouraged to apply.