Area Sales Manager

The Gardens of Trent; New Bern (NC); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Bonus potential

Health insurance

Paid time off

Professional development

Life insurance

Employee Assistance Program

Job summary

The Gardens of Trent is seeking an Area Sales Manager to oversee sales and marketing across two or more senior living communities, including The Gardens of Pamlico, driving occupancy and promoting each community's unique offerings.

You will lead sales initiatives, build relationships with prospective residents and referral sources, collaborate on local marketing programs, manage the lead pipeline in CRM/Yardi, and report on occupancy performance to leadership.

Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
• 3+ years of sales or marketing experience in the senior living or healthcare industry.
• Proven success in meeting or exceeding sales goals and driving occupancy growth.
• Strong interpersonal, communication, and presentation skills.
• Ability to manage multiple communities and projects effectively.
• Proficiency in CRM systems, Yardi preferred and Microsoft 365.
• Valid driver’s license and reliable transportation.
• Compassion for and a desire to work with the elderly.

Responsibilities

• Sales Leadership: Oversee the sales and marketing strategies for 2 or more senior living communities, driving occupancy and promoting the offerings of each.
• Relationship Building: Establish and maintain relationships with residents, families, referral sources, and partners to generate leads.
• Marketing & Outreach: Collaborate with the marketing team on local initiatives, events, and digital campaigns to attract residents.
• Lead Management: Manage the lead pipeline, track progress in CRM/Yardi, and ensure timely follow-up.
• Performance Monitoring: Assess sales performance, set achievable goals, and aim to meet occupancy targets.
• Team Support: Work with community leadership to mentor and train the sales team for high performance.
• Reporting & Analysis: Track activities and occupancy metrics, report findings to leadership.
• Market Research: Stay informed on local trends and competitor offerings.
• Customer Service Excellence: Maintain high service levels throughout the sales process.

Skills

Sales Leadership

Relationship Building

Marketing & Outreach

Lead Management

Performance Monitoring

Team Support

Reporting & Analysis

Market Research

Customer Service

Education

Bachelor’s degree in Business/Marketing/Healthcare Administration

Tools

CRM systems

Yardi

Microsoft 365

Job description

The Gardens of Trent -

Are you a results-driven sales leader passionate about building relationships and driving occupancy in senior living communities?

The Gardens of Trent is seeking an experienced Area Sales Manager to oversee sales and marketing efforts across multiple communities, ensuring growth and success at The Gardens of Trent and The Gardens of Pamlico.

Why Join The Gardens of Trent?

At The Gardens of Trent, we foster a culture of compassion, leadership, and growth—for our residents and our team. We offer:

• Competitive pay rates with bonus potential

• Comprehensive health, dental, and vision insurance

• Paid time off and holidays

• Ongoing professional development opportunities

• Company-paid life insurance

• Company-paid Employee Assistance Program

Essential Duties and Responsibilities:

• Sales Leadership: Oversee the sales and marketing strategies for 2 or more senior living communities, driving occupancy and promoting the unique offerings of each community.

• Relationship Building: Establish and maintain strong relationships with prospective residents, families, referral sources, and community partners to generate leads and increase awareness.

• Marketing & Outreach: Collaborate with the marketing team to develop and execute local marketing initiatives, including events, outreach programs, and digital campaigns to attract new residents.

• Lead Management: Manage the lead pipeline, track progress through CRM systems, and ensure timely follow-up to convert inquiries into move-ins.

• Performance Monitoring: Regularly assess sales performance, set achievable goals, and create strategies to meet or exceed occupancy targets across all assigned communities.

• Team Support: Work closely with community leadership and the sales team at each community to provide guidance, mentorship, and sales training, ensuring a high-performance culture.

• Reporting & Analysis: Track and report on sales activities, lead conversion rates, and occupancy metrics, presenting findings and recommendations to senior leadership.

• Market Research: Stay informed about local market trends, competitor offerings, and industry developments to help position the communities for success.

• Customer Service Excellence: Ensure a high level of customer service and satisfaction throughout the sales process, maintaining a positive reputation within the community and industry.

Qualifications:

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred)

• 3+ years of experience in sales or marketing within the senior living or healthcare industry (required)

• Proven success in meeting or exceeding sales goals and driving occupancy growth

• Strong interpersonal, communication, and presentation skills

• Ability to manage multiple communities and projects effectively

• Proficiency in CRM systems, Yardi preferred and Microsoft 365

• Valid driver’s license and reliable transportation (required)

• Compassion for and a desire to work with the elderly