Senior Living Sales Director

Merrill Gardens; New Bern (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending accounts

Life insurance

Employee Assistance Program (EAP)

Paid time off

Free daily meal

401(k) with company match

Tuition reimbursement

Disability insurance (short & long‑ter

Pet insurance

Advance Pay

Career advancement opportunities

Job summary

Merrill Gardens in New Bern, NC is seeking a Senior Living Sales Director (Community Relations Director) to lead community growth and enrollment. You will manage the full sales cycle, build a strong prospect base, coordinate tours, follow up on inquiries, and secure move-ins while collaborating with the GM and leadership team.

The role emphasizes strategic sales planning, outreach to referral sources, and close coordination with Marketing and Operations to maintain strong occupancy and financial

Qualifications

• Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.
• Three-plus years sales and marketing experience, preferably in a related field.

Responsibilities

• Achieves and maintains a high occupancy percentage.
• Maintains the sales tracking system for the community and keeps the GM and Director of Sales informed of trends.
• Works closely with GM and BOD to ensure accurate reporting of community census via Yardi.
• Manages the entire sales process: building prospect base, responding to inquiries, generating tours, following up, and securing deposits for move-ins.
• Assists in transitioning move-ins to GM and other leaders on agreed dates.
• Develops and implements innovative sales/marketing plans.
• Develops community outreach plans with professional referral sources to generate leads and positive reputation.
• Coordinates with Marketing to provide feedback on media advertising and sponsorships.
• Plans events with Activities Director and Executive Chef to benefit residents and attract new ones.
• Conducts competitive shops and communicates findings to leadership.

Skills

Sales

Marketing

Education

Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications

Job description

Senior Living Sales Director (Community Relations Director)

Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you! Truewood by Merrill, New Bern is currently accepting applications for a Sales Director (Community Relations Director) to help support residents within our beautiful community residents call home.

If you are a compassionate, caring, responsible, and honest individual who genuinely loves working with the senior population, we would love the opportunity to speak with you!

Family means everything to us. From the communities we create to the connections we make with residents, everything we do is rooted in our history as a fifth-generation family business.

We build on that family with the people we hire and the teams they form. As a family company, we can do things differently and for the past 30 years our long-term commitment to team members has been unsurpassed.

We offer our full-time employees:

• Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance).
• Company-paid Employee Assistance Program (EAP)
• Paid time off - 7 holidays, and 11 vacation days.
• Free daily meal every shift.
• 401(k) with company match and immediate vesting!
• Tuition reimbursement for career growth.
• Company-paid short & long-term disability insurance.
• Pet insurance and team member discounts.
• Advance Pay benefit - access wages before payday.
• A stable, growing company with opportunities for advancement!

We offer our part-time employees:

• Free daily meal every shift.
• 401(k) with company match and immediate vesting!
• Company-paid Employee Assistance Program (EAP)
• Tuition reimbursement for career growth.
• Pet insurance and team member discounts.
• Advance Pay benefit - access wages before payday.
• A stable, growing company with opportunities for advancement!

Our Sales Directors (Community Relations Directors) are responsible for:

• Achieves and maintains a high occupancy percentage.
• Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends.
• Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).
• Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.
• Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date.
• Develops and implements innovative sales/marketing plans.
• Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large.
• Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
• Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.
• Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year).
• The CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis.
• Makes promotional recommendations for community based on competitive shops.
• Positions Merrill Gardens in accordance with corporate vision and mission.
• Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes).
• Acting General Manager if assigned.

If you are someone with:

• Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.
• Three-plus years sales and marketing experience, preferably in a related field.

Physical Requirements:

This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Yes, You Can have a meaningful Career!

Our mission is to provide an inspiring environment for our residents, families, and team members where every life is defined by the possibilities.

Merrill Gardens is an Equal Opportunity Employer