Area Sales Manager

Deep Sea Electronics Ltd; Deutschland; Hybrid; USD 70,000 - 100,000; Full time

Job summary

Deep Sea Electronics Ltd is seeking an Area Sales Manager to join our CEE commercial team. You will drive sales growth across the assigned territory, manage key accounts, and promote the DSE control product group to electrical distributors and system integrators.

The role requires strong negotiation and communication skills, the ability to travel internationally, and the capacity to work from a home office with periodic field visits.

Qualifications

• Experience selling in control electronics or related technical sectors.
• Proven track record in generating new business and managing key accounts.
• Strong negotiation and communication skills.
• Ability to travel internationally and work from home office.
• Full driving license.
• Proven relationships with decision-makers in target markets.

Responsibilities

• Drive sales growth and market expansion across the assigned region.
• Develop regional sales and distributor strategies.
• Promote DSE products and support marketing initiatives.
• Build and maintain strong customer relationships and provide excellent service.
• Manage quotes, visits, and product demonstrations.
• Collaborate with internal teams to address customer needs.

Skills

Sales Experience

Negotiation

Account Management

Communication

Field-based Work

International Travel

Tools

CRM Software

MS Office

Job description

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network

We are now seeking an Area Sales Manager to join our CEE commercial team.

Key Responsibilities:

• Drive sales growth and market expansion within the assigned territory across all product categories
• Maintain a strong focus on developing the DSE Control product group
• Identify and develop new customer opportunities while maximising new business opportunities and strengthening relationships with existing customers
• Develop and implement effective regional sales and distribution strategies
• Liaise with marketing to support marketing-related activities and initiatives in the region
• Conduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brand
• Act as the voice of the customer within DSE, while representing the business externally as a trusted partner
• Promote both existing and new DSE products to customers
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market trends to respond effectively to changing conditions

40%

• Develop end-customer & distributor relationships
• Provides a high degree of focus on the DSE CONTROL product group
• Effectively negotiates sales
• Identifies, assesses, attracts and negotiates with potential customers

30%

• Expanding the customer and contact base
• Develop strategic relationships within the region
• Provide world-class customer support
• Maximises product margins through effective pricing strategies

20%

• Maintain customer pipeline data in the company CRM system
• Manage the opportunity pipeline to maximise value for the companyAchieve customer visits/phone meetings to set targets
• Create and manage quotes for customers with appropriate follow-up
• Presentation and demonstration of products

10%

• Work with internal company functions to address customer issues
• Monitor competitor activity and key market trends
• Monthly reporting
• Exhibition attendance was required

Internal & External Relationships:

• External relationships will be predominantly with the assigned customer group and the contacts therein
• Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements:

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics-related sector
• Proven relationships with key decision makers in the control electronics sector within the assigned region
• Proven technical and commercial selling and negotiation skills
• Commercially astute results-oriented team player
• Strong written and verbal communication skills
• Ability to work independently in a field-based role and from home office
• Ability to travel internationally adequately to cover the assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Sales role within a technically orientated company/product range, preferably within the control electronics industry
• Proven experience of successful generation of new business and prospects