Area Sales Executive

Balaji Living Solutions; United States; Remote; USD 45,000 - 70,000; Full time

Benefits offered by this job

Provident fund

Job summary

Steelberry, a unit of Balaji Living Solutions, seeks a Reliever Sales professional to drive dealer and distributor sales in the assigned territory. You will visit dealers, designers, and carpenters, promote product features, and build enduring relationships to meet targets.

You will coordinate with internal teams for orders, payments, and deliveries, while providing market feedback and reports to management. A dynamic, results-driven individual with CRM/ERP exposure will thrive.

Qualifications

• 2–4 years of dealer and distributor sales experience.
• Graduate in any discipline; hardware or furniture fittings industry preferred.
• Experience with CRM and ERP systems.
• Strong communication, presentation and negotiation skills.

Responsibilities

• Generate sales in the assigned territory through dealers and distributors.
• Visit dealers, distributors, interior designers, carpenters, and other customers regularly.
• Promote the company's products and communicate product features, benefits, and launches to customers.
• Build and maintain strong relationships with dealers and distributors.
• Achieve the monthly, quarterly, and annual sales targets.
• Coordinate with dealers, distributors, and internal teams for timely order processing and dispatch.
• Track pending orders and ensure timely delivery to customers.
• Follow up on outstanding payments and support collection activities as per policy.
• Prepare and submit daily, weekly, and monthly sales reports.
• Provide regular market feedback and business updates to management.

Skills

Communication

Presentation

Relationship Building

Negotiation

Persuasion

Networking

Interpersonal Skills

Education

Bachelor's degree or equivalent

Tools

CRM

ERP

Job description

Issue Date: Job Description Revision Date: Revision No.: ______________ Steelberry (Unit of Balaji Living Solution) is a supplier of stainless-steel kitchenware and furniture hardware/cabinet hardware products, catering to the evolving needs of modern homes, kitchens, and interior spaces. The company focuses on offering products that combine functionality, durability, and contemporary design. With a structured approach to product sourcing, quality management, and market development, Steelberry works across a diverse product portfolio, ensuring that every offering meets the required standards of usability and long-term performance. From product selection to market delivery, the organization emphasizes consistency, reliability, and customer satisfaction. The team works closely with channel partners, distributors, retailers, and customers to understand market requirements and translate them into practical and value-driven solutions. Each product category is developed and managed with attention to quality, aesthetics, and changing consumer preferences. Company Profile Steelberry offers a wide range of stainless-steel kitchenware and furniture hardware solutions, including products designed to enhance convenience, functionality, and everyday experiences. The company continuously expands and strengthens its portfolio in line with emerging market trends and customer expectations. With a growing presence across multiple markets and segments, Steelberry remains committed to delivering quality products and building long-term relationships through innovation, service, and operational excellence. Visit our website to learn more: Steelberry

Reliever Position - JOB SUMMARY

• To be responsible for generating sales in the assigned territory through dealers and distributors. And focus on market coverage, customer visits, order generation, relationship management, payment follow-ups, and achieving sales targets while ensuring strong market presence for Steelberry products.
• To understand the assigned territory, customer requirements, and competitor activities.
• To visit dealers, distributors, interior designers, carpenters, and other customers regularly within the assigned territory.
• To promote the company's products and communicate product features, benefits, and new launches to customers.
• To build and maintain strong relationships with dealers and distributors.
• To generate enquiries and business opportunities through the dealer and distributor network and follow up on enquiries and convert them into orders.
• To support the reporting manager in identifying and onboarding new dealers and distributors.
• To achieve the monthly, quarterly, and annual sales targets assigned by the company.
• To coordinate with dealers, distributors, and internal teams for timely order processing and dispatch.
• To track pending orders and ensure timely delivery to customers.
• To follow up on outstanding payments and support collection activities as per company policy.
• To coordinate with the accounts and operations teams for smooth execution of sales orders.
• To collect and share information related to customer requirements, market trends, and competitor activities.
• To maintain records of customer visits, enquiries, orders, and sales activities.
• To prepare and submit daily, weekly, and monthly sales reports.
• To provide regular market feedback and business updates to the reporting manager.
• To maintain data security and confidentiality, and live by the HR Policy.

ESSENTIAL TO NAIL THE JOB

Education Desired level 1. 2. Graduate in any discipline. 2-4 years, preferably in hardware, furniture fittings or similar industry Experience Dealer and distributor sales, sales process, market development, CRM, ERP. Technical Skills Interpersonal Skills Communication, Presentation, Relationship Building, Negotiation, Persuasion, Networking Managerial Skills Salary (CTC) Others Planning, Multitasking, Dealer and Distributor Management As per Industry Standard NDA/ NCA agreement will be signed at the time of Joining

Perks and benefits

Provident fund