Area Marketer

American Medical Associates; Buffalo (NY); On-site; USD 72,000 - 98,000; Full time

Job summary

American Medical Associates seeks an Area Marketer in the Buffalo region, NY to drive referrals, admissions, and market growth for long-term care services.

You will conduct sales visits, present services to healthcare professionals and community partners, and coordinate with admissions and clinical teams to ensure smooth patient transitions. Strong marketing, leadership, and communication skills are required, with 3–5 years in LTC marketing.

Qualifications

• 3-5 years of marketing experience in long term care
• Self-starter and energetic
• Proven leadership and management skills
• Strong verbal and written communication skills

Responsibilities

• Generate patient/resident referrals and admissions
• Conduct sales and marketing visits within assigned geographic areas
• Present facility or agency services to healthcare professionals and community partners
• Coordinate with admissions and clinical teams to ensure smooth intake and transition of patients
• Track referral sources, admissions data, and marketing performance metrics
• Attend networking events, health fairs, and community outreach programs
• Maintain knowledge of Medicare, Medicaid, insurance coverage, and LTC services
• Create and implement territory marketing plans and growth strategies
• Ensure compliance with healthcare regulations and company policies
• Monitor competitors and market trends in the long-term care industry
• Maintain CRM/documentation of referral activities and follow-ups

Skills

Marketing experience

Self-starter

Leadership skills

Communication skills

Job description

Area Marketer

Located in Buffalo Region , NY

Salary: $85K range

Qualifications:

• Must have 3-5 years of marketing experience in long term care
• Must be a self-starter and energetic
• Proven leadership and management skills
• Strong verbal and written communication skills

Responsibilities of the Area Marketer:

• Generate patient/resident referrals and admissions
• Conduct sales and marketing visits within assigned geographic areas
• Present facility or agency services to healthcare professionals and community partners
• Coordinate with admissions and clinical teams to ensure smooth intake and transition of patients
• Track referral sources, admissions data, and marketing performance metrics
• Attend networking events, health fairs, and community outreach programs
• Maintain knowledge of Medicare, Medicaid, insurance coverage, and LTC services
• Create and implement territory marketing plans and growth strategies
• Ensure compliance with healthcare regulations and company policies
• Monitor competitors and market trends in the long-term care industry
• Maintain CRM/documentation of referral activities and follow-ups

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