Area Market Access Director: Strategy & Impact

AbbVie; United States; On-site; USD 170,000 - 260,000; Full time

Job summary

AbbVie in the United States seeks an experienced Area Market Access Marketing leader to own regional strategy, drive pull-through initiatives, and align with payer landscapes across markets. You will coach a regional marketing team and collaborate with payer strategy, BUs, and account management to translate insights into actionable plans.

The role emphasizes data-driven decision-making, continuous improvement, and close collaboration with cross-functional partners to advance AbbVie's market

Qualifications

• 5+ years of marketing strategy development in pharma/biotech.
• Experience leading teams and cross-functional partners.
• Ability to translate market insights into actionable plans.
• Strong understanding of payer landscapes and market access.
• Proven track record in data-driven decision-making.
• Experience collaborating with senior stakeholders.

Responsibilities

• Own the Area market access marketing strategy and resource development.
• Coach and lead Area Marketing teams to achieve pull-through initiatives.
• Collaborate with payer strategy, BUs, and account teams on strategic plans.
• Translate customer insights into localized market actions.
• Oversee analytics support to shape data-driven decisions for region.
• Develop materials to support Area Directors and Executives in market access.

Skills

Leadership

Analytical skills

Cross-functional collaboration

Market access knowledge

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or related field

Advanced degree (MBA, MPH, etc.)

Tools

BI Tools

Job description

AbbVie in the United States seeks an experienced Area Market Access Marketing leader to own regional strategy, drive pull-through initiatives, and align with payer landscapes across markets. You will coach a regional marketing team and collaborate with payer strategy, BUs, and account management to translate insights into actionable plans.

The role emphasizes data-driven decision-making, continuous improvement, and close collaboration with cross-functional partners to advance AbbVie's market