Market Access Marketing: Payer Strategy Lead

AbbVie; Illinois; On-site; USD 150,000 - 190,000; Full time

Job summary

AbbVie in the United States is seeking an Associate Director of Market Access Marketing to lead payer-strategy activities that ensure seamless patient access to the brand. You will weave market access insights into cross-functional and financial decisions while building the evidence, partnerships, and readiness required for successful launch execution and sustained brand performance.

In this role you’ll shape channel strategies, support advisory boards, manage collaborations across brand and

Qualifications

• Bachelor’s Degree required to enable business acumen and financial analysis.
• 5-7 years of marketing or market access experience required.
• Knowledge of Commercial and Medicare FFS aspects of the Medical Benefit and reimbursement dynamics.

Responsibilities

• Monitor payer policy landscape and produce regular policy updates.
• Track activation and launch-readiness metrics; report to leadership.
• Represent Market Access in cross-functional governance forums and forecasting.
• Lead a cross-functional access forum to identify and resolve access challenges.
• Support channel strategies with brand and market access leadership.

Skills

Market access

HCP assets

Medicare/FFS dynamics

Clinical understanding

Education

Bachelor’s Degree

Master’s Degree (preferred)

Job description

AbbVie in the United States is seeking an Associate Director of Market Access Marketing to lead payer-strategy activities that ensure seamless patient access to the brand. You will weave market access insights into cross-functional and financial decisions while building the evidence, partnerships, and readiness required for successful launch execution and sustained brand performance.

In this role you’ll shape channel strategies, support advisory boards, manage collaborations across brand and