Area Market Access Director: Strategy & Growth

SmartRecruiters, Inc.; Mettawa (IL); On-site; USD 161,000 - 305,000; Full time

Job summary

AbbVie is seeking a Senior Director of Market Access in the United States to lead the area marketing strategy, coach the Area Marketing team, and drive payer-focused initiatives. The role requires close collaboration with payer strategy, brand BUs, and cross-functional partners to tailor plans to local customers and policy shifts.

You will oversee regional analytics support, shape data-driven decisions, and continuously optimize access programs to meet or exceed objectives.

Qualifications

• Bachelor’s degree required in Marketing, Business, Life Sciences, or related field
• 5+ years developing and executing marketing strategies in pharma/biotech
• Experience leading teams and collaborating cross-functionally
• 7+ years of marketing management experience, with C-suite account management preferred
• 3+ years of account management experience and 3+ years market access experience

Responsibilities

• Own Area market access marketing strategy and resource development.
• Coaching and directing Area Marketers to drive pull-through initiatives and stakeholder partnerships.
• Collaborate with Area Access Leads, Payer Strategy, Brand BUs, and Strategic Channel teams on tailored plans.
• Act as regional expert on customer types, market trends, and payer landscapes.
• Oversee analytics support to shape data-driven decisions and optimize tools for field execution.
• Identify best practices and propose improvements to market access objectives.
• Drive account performance strategies and ensure incentive structures support execution.
• Develop and manage marketing materials to support Area Directors and Executives.
• Maintain understanding of multiple brands and regional variations for effective targeting.
• Continuously update marketing strategies in response to payer policies and competition

Skills

Marketing strategy

Leadership

Cross-functional collaboration

Analytical skills

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

MBA

Tools

Business intelligence tools

Job description

AbbVie is seeking a Senior Director of Market Access in the United States to lead the area marketing strategy, coach the Area Marketing team, and drive payer-focused initiatives. The role requires close collaboration with payer strategy, brand BUs, and cross-functional partners to tailor plans to local customers and policy shifts.

You will oversee regional analytics support, shape data-driven decisions, and continuously optimize access programs to meet or exceed objectives.