Head of Social Media & Influencer Marketing

Mia Aesthetics; Las Vegas (NV); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.

Qualifications

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
• 3+ years of people-management experience.
• Proven experience developing and executing social strategies for consumer-facing brands.
• Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.

Responsibilities

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Develop distinct strategies for national, location, and surgeon accounts.
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
• Lead and develop Mia’s social media and influencer marketing organization.
• Establish clear roles, workflows, accountability, and performance expectations.
• Manage social leaders and ensure location-based teams are effectively supported.
• Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
• Create a culture of creativity, experimentation, accountability, and continuous improvement.
• Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
• Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
• Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
• Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
• Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
• Translate social performance into clear recommendations and action plans.
• Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
• Identify high-performing organic content that can be scaled through paid media and other marketing channels.
• Partner with content production teams to establish creative priorities, briefs, and deliverables.
• Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
• Balance professional production quality with authentic, platform-native content.

Skills

Social strategy

Influencer marketing

Team leadership

Content production

Performance analytics

Multi-account mgmt

Tools

Sprout Social

Hootsuite

SocialPilot

Job description

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.