Head of Social Media & Influencer Growth

Mia-Aesthetic; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Mia Aesthetics seeks a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across national brand, clinics, surgeons, and platforms.

This leader will set vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem, driving engagement, growth, and measurable business results for a visually driven brand.

Qualifications

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
• 3+ years of people-management experience.
• Proven experience developing and executing social strategies for consumer-facing brands.
• Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
• Experience managing multi-account or multi-location social environments preferred.
• Strong creative judgment combined with analytical and performance-driven decision-making.
• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.

Responsibilities

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Develop distinct strategies for national, location, and surgeon accounts.
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
• Maintain a recognizable, culturally relevant brand voice across channels.
• Use performance data to scale or adjust content and creator partnerships.
• Lead and develop the social media and influencer marketing teams.
• Create workflows for content planning, approvals, publishing, analytics, and governance.
• Track influencer performance, including engagement, leads, consultations, and ROI.
• Establish KPIs and dashboards to measure performance at account, location, surgeon, and campaign levels.
• Partner with CRM, paid media, sales, and analytics teams to improve attribution.

Skills

Strategic thinking

People leadership

Social media marketing

Analytics & measurement

Creative direction

Content strategy

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

SocialPilot

Job description

Mia Aesthetics seeks a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across national brand, clinics, surgeons, and platforms.

This leader will set vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem, driving engagement, growth, and measurable business results for a visually driven brand.