Head of Social Media & Influencer Growth

Mia-Aesthetic; Sunset Corners (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.

Qualifications

• 7+ years of experience in social media, influencer marketing, or brand marketing.
• 3+ years of people-management experience.
• Proven experience developing social strategies for consumer brands.
• Deep understanding of Instagram, TikTok, Facebook, YouTube.
• Strong knowledge of influencer partnerships and performance measurement.
• Experience managing multi-location social environments preferred.

Responsibilities

• Own Mia’s organic social strategy across platforms.
• Develop distinct strategies for national, location, and surgeon accounts.
• Establish content pillars, concepts, and platform-specific strategies.
• Lead and develop Mia’s social media and influencer marketing organization.
• Create efficient content planning, approvals, publishing, analytics, and account governance.
• Translate performance into actionable recommendations and growth opportunities.

Skills

Social media strategy

Influencer marketing

Team leadership

Content production

Analytics & optimization

Sprout Social

Hootsuite

SocialPilot

Tools

Sprout Social

Hootsuite

SocialPilot

Job description

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.