AR/VR Developer Marketing Lead

Socket.dev

New York (NY)

On-site

USD 124,000 - 178,000

Full time

6 days ago

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Job summary

Meta in New York seeks a Developer Marketing Manager to lead marketing strategies that engage and grow Meta's developer ecosystem across Reality Labs platforms. You will craft and execute programs that help developers discover, adopt, and build with Meta's developer tools, APIs, and SDKs.

Translate complex capabilities into messaging for developers and technical decision-makers, partner with product, engineering, and developer relations, define KPIs, and shape go-to-market plans for new tools

Qualifications

6+ years in developer or technical marketing roles.
Experience creating programs for developers and technical audiences.
Ability to translate APIs, SDKs, and tooling into clear messaging.
Experience using data and metrics to optimize campaigns.
Collaboration with product, engineering, and developer relations teams.

Responsibilities

Develop and execute integrated marketing programs for developer audiences across Reality Labs ecosystem.
Translate technical capabilities into clear messaging for developers and tech decision-makers.
Partner with product, engineering, and developer relations to align marketing with roadmaps.
Define and track KPIs and use data to optimize campaigns and inform investments.
Set short, mid, and long-term goals for developer growth and report progress.
Develop go-to-market strategies for new tools and features, including launch planning.
Adapt messaging across blogs, docs, webinars, hackathons, and conferences.
Collaborate with global teams to ensure narratives align with platform positioning.