GenAI Developer Growth Marketing Lead

Socket.dev; Walla Walla (WA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an audience marketing manager to grow awareness, adoption, and sentiment of Meta's AI solutions with developers across the ecosystem, including enterprises. The role focuses on building and executing marketing plans in the GenAI and LLM space.

The ideal candidate combines hands-on execution with strategic planning, collaborating across product marketing, digital marketing, partnerships, events, and legal to accelerate platform adoption and deliver measurable impact.

Qualifications

• 7+ years of experience in technology or developer marketing.
• Proven success launching and driving adoption of GenAI products.
• Direct experience working with developers across ecosystems.
• Experience collaborating with creative, analytics, and digital teams.
• Experience managing external agencies or internal creative teams.
• Strong background in content and digital marketing.

Responsibilities

• Build and execute the Meta AI platform marketing plan for enterprise developers.
• Deliver assets to drive awareness and adoption of Meta's AI solutions.
• Oversee agencies for strategy, design, and digital production.
• Plan and run developer events, digital campaigns, activations.
• Collaborate with product marketing, partnerships, events, brand, privacy teams.
• Provide regular business and scorecard updates.
• Create tutorials, case studies, guides, and event content.
• Use AI-driven workflows to speed content development and analyze campaigns.
• Present program performance and insights to marketing leaders.

Skills

Developer marketing

Tech marketing

Cross-functional collaboration

Agency management

Content marketing

Campaign production

Data-driven marketing

Job description

Meta is seeking an audience marketing manager to grow awareness, adoption, and sentiment of Meta's AI solutions with developers across the ecosystem, including enterprises. The role focuses on building and executing marketing plans in the GenAI and LLM space.

The ideal candidate combines hands-on execution with strategic planning, collaborating across product marketing, digital marketing, partnerships, events, and legal to accelerate platform adoption and deliver measurable impact.