Developer Marketing Manager

Socket.dev; Walla Walla (WA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an audience marketing manager to grow awareness, adoption, and sentiment of Meta's AI solutions with developers across the ecosystem, including enterprises. The role focuses on building and executing marketing plans in the GenAI and LLM space.

The ideal candidate combines hands-on execution with strategic planning, collaborating across product marketing, digital marketing, partnerships, events, and legal to accelerate platform adoption and deliver measurable impact.

Qualifications

• 7+ years of experience in technology or developer marketing.
• Proven success launching and driving adoption of GenAI products.
• Direct experience working with developers across ecosystems.
• Experience collaborating with creative, analytics, and digital teams.
• Experience managing external agencies or internal creative teams.
• Strong background in content and digital marketing.

Responsibilities

• Build and execute the Meta AI platform marketing plan for enterprise developers.
• Deliver assets to drive awareness and adoption of Meta's AI solutions.
• Oversee agencies for strategy, design, and digital production.
• Plan and run developer events, digital campaigns, activations.
• Collaborate with product marketing, partnerships, events, brand, privacy teams.
• Provide regular business and scorecard updates.
• Create tutorials, case studies, guides, and event content.
• Use AI-driven workflows to speed content development and analyze campaigns.
• Present program performance and insights to marketing leaders.

Skills

Developer marketing

Tech marketing

Cross-functional collaboration

Agency management

Content marketing

Campaign production

Data-driven marketing

Job description

At Meta, we believe AI transforms how people and businesses connect and grow. Meta's success and a good developer experience is key to enabling developers on open source platforms. We aim to cultivate and maintain a healthy generative AI developer ecosystem that embodies and facilitates openness and innovation. Meta is seeking an audience marketing manager to help us grow the awareness, adoption, and sentiment of Meta's AI solutions with developers across the ecosystem, including enterprises. A successful candidate must have experience in building and executing marketing plans in the rapidly moving GenAI and LLM space. The ideal candidate will combine strong capability in operational day-to-day execution as well as the longer-term strategic planning to make the Meta AI ecosystem successful.

Responsibilities

• Build and execute the Meta AI platform marketing plan for enterprise developers
• Deliver developer assets to drive awareness and adoption of Meta's AI Solutions for developers
• Oversee and manage creative, strategy and operations agencies for strategy & design development, campaign production & implementation, and digital content production
• Plan and execute developer events, digital campaigns and other relevant activations
• Collaborate with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy and others
• Provide regular business and scorecard updates
• Collaborate with developer relations, product, and content teams to create technical marketing assets such as tutorials, case studies, developer guides, and event content that accelerate platform adoption
• Leverage AI-integrated workflows to accelerate content development, audience segmentation, and campaign performance analysis
• Communicate program performance, strategic recommendations, and developer insights to marketing leaders and cross-functional partners through structured reporting and presentations

Minimum Qualifications

• 7+ years of experience in technology marketing or developer marketing
• Marketing experience launching and driving adoption of new products and services in the GenAI space, via impactful marketing activations
• Experience working directly with developers (in a customer first way) across the ecosystem, including at tech companies, enterprise companies and partners
• Experience working in cross-functional organizations, collaborating with creative, research, analytics and digital marketing channel teams
• Experience with creative production, managing external agencies or internal creative teams to build high-quality campaign work
• Experience in content and digital marketing

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Balance of creative and analytical thinking, experience putting forth high-quality execution within a measurable and data-driven framework
• Interested in GenAI, active member of the developer community in this space
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

$124,000/year to $178,000/year + bonus + equity + benefits