Apps Monetisation Manager (Ads & IAP)

Greedygame Media; États-Unis; Hybride; USD 110 000 - 150 000; Plein temps

Résumé du poste

Oogway Apps is seeking a Growth/Monetisation Lead to own monetisation strategy for a portfolio of apps. You will manage ad revenue (IAA) and IAP/subscriptions, working with product, engineering, UA/marketing, design, and analytics to optimise yield, ARPDAU, andRetention while balancing ROAS.

Responsibilities include managing mediation platforms, running A/B tests, improving ARPDAU, monitor eCPMs, and ensuring ad quality and compliance.

Qualifications

• 3-6 years of experience in mobile app monetisation, ad ops, or product growth.
• Hands-on ownership of ad revenue and/or IAP.
• Strong knowledge of mediation platforms and programmatic concepts.
• Proven track record of improving ARPDAU, eCPM, or LTV through experiments.
• Strong analytical skills, including SQL and BI tools.

Responsabilités

• Own ad revenue across multiple formats and mediation platforms.
• Optimise waterfalls, floor prices, and ad unit configurations by geo/cohort.
• Run and analyse A/B tests to maximise ARPDAU with retention intact.
• Monitor metrics like fill rate, eCPMs, latency, and ad quality.
• Own IAP and subscription revenue, pricing, and promotions.
• Design store catalogues, pricing, bundles, and paywall experiments.
• Build revenue dashboards and provide weekly/monthly insights.

Connaissances

Monetisation

Ad ops

AB testing

Analytics

SQL

BI tools

Communication

Mediation platforms

Outils

AppLovin MAX

Google AdMob

IronSource/LevelPlay

Unity LevelPlay

Meta Audience Network

Unity Ads

Description du poste

Company: Oogway Apps

Function: Growth / Monetisation

Location: City / Remote / Hybrid

Reports to: Head of Growth / Head of Product / COO

Employment type: Full-time

Job Summary

You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.

Responsibilities

• Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.
• Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).
• Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.
• Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.
• Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.
• Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring.
• Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.
• Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).
• Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.
• Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit).
• Build the right mix of ads and IAP for each app based on genre, audience, and geography.
• Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.
• Identify new revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers.
• Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.
• Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.
• Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations.
• Work with product and design to integrate monetisation into game economies and app flows without harming the experience.
• Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.
• Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.
• Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.

Requirements

Must have

• 3-6 years of experience in mobile app monetisation, ad ops, or product growth, with hands-on ownership of ad revenue and/or IAP.
• Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.
• Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.
• Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.
• Strong analytical skills, with comfort in spreadsheets and SQL, and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).
• Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).
• Excellent communication skills and the ability to influence product and engineering decisions.

Good to have

• Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.
• Experience with subscription apps and paywall optimisation.
• Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).
• Understanding of Python or scripting for automation and reporting.
• Knowledge of privacy, consent, and platform policy requirements.
• Experience working with publisher or ad network account managers to negotiate better terms.

Key Performance Indicators

• Total monetisation revenue (ads + IAP) for assigned apps
• ARPDAU and ARPU/LTV growth
• Ad eCPM, fill rate, and impressions per DAU
• IAP and subscription conversion, ARPPU, and renewal rate
• ROAS and LTV-to-CAC payback
• Number and win-rate of monetisation experiments
• Retention and session-length guardrails (no negative impact from monetisation changes)