App Store Optimization (ASO) Specialist

Digital Covet; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is on the lookout for a talented Freelance App Store Optimization Specialist to enhance mobile app visibility and conversion rates. This role offers the flexibility to work remotely, allowing you to manage your own schedule while contributing to exciting projects. You'll be responsible for keyword research, metadata optimization, and creative asset collaboration, ensuring that our clients' apps stand out in a competitive market. Join a dynamic team that values creativity and offers opportunities for professional growth. If you're passionate about app marketing and eager to take your skills to the next level, this is the perfect opportunity for you.

Benefits

Flexible Work Hours

Competitive Compensation

Learning Development

Collaborative Team Environment

Career Growth Opportunities

Diverse Projects

Qualifications

• Proven experience in app store optimization, including keyword research and A/B testing.
• Strong analytical skills to measure the success of ASO strategies.

Responsibilities

• Conduct keyword research to improve app search rankings and visibility.
• Optimize app metadata and collaborate on creative assets for user engagement.

Skills

ASO Expertise

Analytical Skills

Creative Collaboration

Market Research

Localization

Communication

Project Management

Job description

We are seeking a talented and dedicated Freelance App Store Optimization (ASO) Specialist to join our team on a full-time basis. As an ASO Specialist, you will play a crucial role in enhancing the visibility and conversion rates of our clients' mobile applications across various app stores. This position is perfect for a self-motivated individual looking to work remotely with a dynamic team, enjoy flexibility in managing their schedule, and take on challenging projects that push their skills to the next level.

Responsibilities

1. Keyword Research Optimization: Conduct thorough keyword research to identify high-traffic, relevant terms and implement them effectively to improve app search rankings.
2. Metadata Management: Optimize app titles, descriptions, and tags to align with current best practices and enhance discoverability.
3. Creative Asset Optimization: Collaborate with designers to create compelling app icons, screenshots, and promotional videos that drive user engagement and downloads.
4. A/B Testing: Design and execute A/B tests to assess the effectiveness of different ASO strategies and creative assets, making data-driven decisions to improve performance.
5. Market Analysis: Monitor and analyze market trends, competitor strategies, and user behavior to inform ASO tactics and stay ahead in the industry.
6. Performance Tracking: Utilize analytics tools to track app performance metrics, providing regular reports and insights to stakeholders.
7. Localization: Manage the localization of app listings to cater to diverse markets, ensuring cultural relevance and maximizing global reach.
8. Stay Current: Keep abreast of the latest developments in app store algorithms, ASO tools, and best practices to continuously improve the quality of your work.

Job Benefits

1. Flexible Work Hours: Enjoy the freedom to work remotely from anywhere, with the flexibility to set your own schedule and maintain a healthy work-life balance.
2. Competitive Compensation: Receive a competitive pay package, with potential for performance-based bonuses and incentives based on your contributions.
3. Learning Development: Access continuous learning opportunities, including online courses and resources, to enhance your skills and stay ahead in your field.
4. Collaborative Team Environment: Work with a creative and motivated team that values collaboration, innovation, and the sharing of ideas.
5. Career Growth Opportunities: Potential for long-term collaboration, with opportunities for career advancement as our company continues to grow.
6. Diverse Projects: Engage in a variety of projects that challenge your creativity and technical skills, helping you build a versatile portfolio.

Skills

1. ASO Expertise: Proven experience in app store optimization, including keyword research, metadata optimization, and A/B testing.
2. Analytical Skills: Strong ability to analyze data and metrics to inform decision-making and measure the success of ASO strategies.
3. Creative Collaboration: Experience working with design teams to develop engaging visual assets that enhance app appeal.
4. Market Research: Proficiency in conducting market and competitor analysis to identify opportunities and inform ASO tactics.
5. Localization: Understanding of localization processes to effectively adapt app listings for various markets.
6. Communication: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and clients.
7. Project Management: Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.