App Loyalty Marketing Lead — Growth & Insights

Yuhaaviatam of San Manuel Nation; Highland (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Yaamava’ Resort & Casino in California is seeking a Supervisor, App Loyalty Marketing to oversee the creation and execution of digital marketing strategies for the mobile app. You will identify opportunities by analyzing user behavior, measure ROI, and guide feature enhancements across the App Marketplace to boost engagements and loyalty.

You will lead a team of specialists and analysts, collaborate with internal and external developers, and ensure campaigns are executed strategically and

Qualifications

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Master's degree preferred.
• Minimum two years of experience in communication and marketing channels including digital monetization strategies, marketing and promotion development, financial management and data analysis, e-mail, mobile marketing, digital advertising or social/mobile gaming is required.
• Minimum one year in a supervisor or manager role preferred.

Responsibilities

• Create, develop and oversee the execution of integrated digital marketing strategies and Marketplace initiatives to increase Mobile App engagements and loyalty.
• Supervise team of specialists and analysts to ensure mobile app loyalty initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.
• Lead, review, and approve all mobile app loyalty marketing strategies and campaigns.
• Work closely with Manager, Mobile & E-Commerce to develop long-term Mobile App Loyalty and Marketplace strategies to ensure current initiatives align with department goals and vision.
• Collaborates with internal and external development departments to enhance Mobile App Marketplace features and functionality to increase product values and positive guest experience.
• Performs other duties as assigned to support the efficient operation of the department.

Skills

Complex reinvestment models

Content management systems

Digital marketing

Digital analytics

Variable data campaigns

Education

Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent

Master's degree preferred

Job description

Yaamava’ Resort & Casino in California is seeking a Supervisor, App Loyalty Marketing to oversee the creation and execution of digital marketing strategies for the mobile app. You will identify opportunities by analyzing user behavior, measure ROI, and guide feature enhancements across the App Marketplace to boost engagements and loyalty.

You will lead a team of specialists and analysts, collaborate with internal and external developers, and ensure campaigns are executed strategically and