Supervisor Digital Loyalty Marketing

Yuhaaviatam of San Manuel Nation; Highland (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Yaamava’ Resort & Casino in California is seeking a Supervisor, App Loyalty Marketing to oversee the creation and execution of digital marketing strategies for the mobile app. You will identify opportunities by analyzing user behavior, measure ROI, and guide feature enhancements across the App Marketplace to boost engagements and loyalty.

You will lead a team of specialists and analysts, collaborate with internal and external developers, and ensure campaigns are executed strategically and

Qualifications

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Master's degree preferred.
• Minimum two years of experience in communication and marketing channels including digital monetization strategies, marketing and promotion development, financial management and data analysis, e-mail, mobile marketing, digital advertising or social/mobile gaming is required.
• Minimum one year in a supervisor or manager role preferred.

Responsibilities

• Create, develop and oversee the execution of integrated digital marketing strategies and Marketplace initiatives to increase Mobile App engagements and loyalty.
• Supervise team of specialists and analysts to ensure mobile app loyalty initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.
• Lead, review, and approve all mobile app loyalty marketing strategies and campaigns.
• Work closely with Manager, Mobile & E-Commerce to develop long-term Mobile App Loyalty and Marketplace strategies to ensure current initiatives align with department goals and vision.
• Collaborates with internal and external development departments to enhance Mobile App Marketplace features and functionality to increase product values and positive guest experience.
• Performs other duties as assigned to support the efficient operation of the department.

Skills

Complex reinvestment models

Content management systems

Digital marketing

Digital analytics

Variable data campaigns

Education

Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent

Master's degree preferred

Job description

Under direct supervision of the Manager, Mobile & E-Commerce, the Supervisor, App Loyalty Marketing will be responsible for overseeing the creation and execution of digital marketing strategies and initiatives to increase app marketplace engagements and overall loyalty for the Yaamava’ Resort & Casino’s mobile app. This includes the creation of integrated marketing campaigns, identification of opportunities by analyzing users and engagements, measuring promotional ROI, and development of App Marketplace product features and user experience enhancement plans. This role will also be responsible for supervising, leading, and supporting a team of specialists and analysts throughout their day-to-day work. The ideal candidate is data and user journey-focused, thrives in a fast-paced environment, and will play a key role in developing and optimizing processes for efficiency across the department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Responsible for the creation, development and overseeing the execution of integrated digital marketing strategies and Marketplace initiatives to increase Mobile App engagements and loyalty.
2. Responsible for supervising team of specialists and analysts to ensure mobile app loyalty initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.
3. Leads, reviews, and approves all mobile app loyalty marketing strategies and campaigns.
4. Works closely with Manager, Mobile & E-Commerce to develop long-term Mobile App Loyalty and Marketplace strategies to ensure current initiatives align with departments goals and vision.
5. Collaborates with internal and external development departments to enhance Mobile App Marketplace features and functionality to increase product values and positive guest experience.
6. Performs other duties as assigned to support the effiient operation of the department.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Master's degree preferred.
• Minimum two (2) years of experience in communication and marketing channels including digital monetization strategies, marketing and promotion development, financial management and data analysis, e‑mail, mobile marketing, digital advertising or social/mobile gaming is required.
• Minimum one (1) year in a supervisor or manager role preferred.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Experience in evaluating and implementing complex reinvestment models is a must
• Familiarity with content management systems.
• Digital marketing acumen and technical expertise.
• Knowledge of digital metrics and analytics programs.
• Strong experience managing complex variable data or campaigns required.

LICENSES, CERTIFICATIONS AND REGISTRATIONS

At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license. No Driving Responsibilities: Role does not require a driver’s license or insurance.

PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job. Primary work environment is in a climate-controlled office setting. Work requires travel to attend meetings, trade shows, and conferences. Incumbents may be required to work evening, weekend and holiday shifts. Must be able to work in a fast-paced, high-demand environment. Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally. Sedentary work: involves sitting most of the time. Constantly operates a computer and otheroffice productivity machinery, such as a calculator, copy machine, and computer printer. Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone. Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings,via videoconference and over the telephone. Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility. Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties. Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours. The employee may be exposed to fumes or airborne particles including secondhand smoke. Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. San Manuel is one of the largest employers in California’s Inland Empire. Managing one of the world’s busiest casinos, our many restaurants, and a fully functioning tribal government means we can offer an incredibly wide range of professional and support positions. Each is an opportunity to learn, grow and contribute to a better future for all of us. Your commitment to San Manuel is matched by our commitment to you. We offer a Total Rewards package of monetary, benefits and development rewards to individuals who meet and exceed specific goals. These programs support our pay-for-performance philosophy.