App Growth Product Manager

CBS Sports; New York (NY); In loco; USD 98.000 - 148.000; Tempo pieno

Vantaggi offerti da questo lavoro

Generous paid time off

Competitive benefits package

On-site and virtual engagement events

Descrizione del lavoro

CBS Sports Digital is seeking a Product Growth Manager to own growth for the CBS Sports app, shaping the roadmap and driving onboarding, activation, and in-product discovery. You’ll also own the store listing as a conversion surface and manage paid acquisition, aligning spend with the calendar and roadmap.

You’ll contribute to growth experiments, define metrics, and instrument the product team with insights on installs, adoption, retention, and funnel performance.

Competenze

• 5+ years in growth product management, product growth, or mobile growth.
• Experience owning a growth funnel end to end, including shipping changes to a live product.
• Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar).
• Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis.
• Experience running A/B tests and making calls off the results.
• Bachelor's degree or equivalent practical experience.

Mansioni

• Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work.
• Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
• Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
• Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
• Define the growth instrumentation and reporting the product team runs on. Monitor installs, adoption, engagement, retention, and funnel performance, and act on what you see.
• Run experiments with clear hypotheses and readable results. Kill what doesn't work.
• Sequence releases against tentpole windows so launches land when fan demand is highest.
• Test new acquisition channels and fold the ones that work into a single growth approach.
• Work with brand, creative, and lifecycle teams so what ships in-product and what runs outside it say the same thing.

Conoscenze

Growth funnel end-to-end

Paid user acquisition

App analytics

A/B testing

Spreadsheet proficiency

Formazione

Bachelor's degree or equivalent practical experience

Strumenti

Amplitude

Mixpanel

AppsFlyer

Branch

Adjust

Braze

Iterable

Airship

Descrizione del lavoro

CBS Sports Digital is seeking a Product Growth Manager to own growth for the CBS Sports app, shaping the roadmap and driving onboarding, activation, and in-product discovery. You’ll also own the store listing as a conversion surface and manage paid acquisition, aligning spend with the calendar and roadmap.

You’ll contribute to growth experiments, define metrics, and instrument the product team with insights on installs, adoption, retention, and funnel performance.