Product Growth Manager

CBS Sports; New York (NY); Sur place; USD 98 000 - 148 000; Plein temps

Avantages offerts par ce poste

Generous paid time off

Competitive benefits package

On-site and virtual engagement events

Résumé du poste

CBS Sports Digital is seeking a Product Growth Manager to own growth for the CBS Sports app, shaping the roadmap and driving onboarding, activation, and in-product discovery. You’ll also own the store listing as a conversion surface and manage paid acquisition, aligning spend with the calendar and roadmap.

You’ll contribute to growth experiments, define metrics, and instrument the product team with insights on installs, adoption, retention, and funnel performance.

Qualifications

• 5+ years in growth product management, product growth, or mobile growth.
• Experience owning a growth funnel end to end, including shipping changes to a live product.
• Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar).
• Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis.
• Experience running A/B tests and making calls off the results.
• Bachelor's degree or equivalent practical experience.

Responsabilités

• Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work.
• Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
• Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
• Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
• Define the growth instrumentation and reporting the product team runs on. Monitor installs, adoption, engagement, retention, and funnel performance, and act on what you see.
• Run experiments with clear hypotheses and readable results. Kill what doesn't work.
• Sequence releases against tentpole windows so launches land when fan demand is highest.
• Test new acquisition channels and fold the ones that work into a single growth approach.
• Work with brand, creative, and lifecycle teams so what ships in-product and what runs outside it say the same thing.

Connaissances

Growth funnel end-to-end

Paid user acquisition

App analytics

A/B testing

Spreadsheet proficiency

Formation

Bachelor's degree or equivalent practical experience

Outils

Amplitude

Mixpanel

AppsFlyer

Branch

Adjust

Braze

Iterable

Airship

Description du poste

#WeAreParamount on a mission to unleash the power of content... you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet - now all we’re missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

CBS Sports Digital is looking for a Product Growth Manager to own growth on the CBS Sports app. You'll sit on the app product team and carry your own roadmap alongside feature work. The job is to make sure what we build gets found, adopted, and kept.

That means owning the parts of the product where growth actually happens: onboarding, activation, how users discover new features, and the store listing as a conversion surface. It also means owning the acquisition spend pointed at the app and the instrumentation that tells us whether any of it worked. You'll be measured on install volume, install quality, feature adoption, and retention.

You should be comfortable in a standup and comfortable in a spreadsheet. You think in funnels, you ship experiments, and you can tell the difference between a number that moved and a number that matters.

• Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work.
• Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
• Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
• Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
• Define the growth instrumentation and reporting the product team runs on. Monitor installs, adoption, engagement, retention, and funnel performance, and act on what you see.
• Run experiments with clear hypotheses and readable results. Kill what doesn't work.
• Sequence releases against tentpole windows so launches land when fan demand is highest.
• Test new acquisition channels and fold the ones that work into a single growth approach.
• Work with brand, creative, and lifecycle teams so what ships in-product and what runs outside it say the same thing.

Basic Qualifications

• 5+ years in growth product management, product growth, or mobile growth.
• Experience owning a growth funnel end to end, including shipping changes to a live product.
• Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar).
• Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis.
• Experience running A/B tests and making calls off the results.
• Bachelor's degree or equivalent practical experience.

Additional Qualifications

• Experience embedded on a product and engineering team in an Agile environment.
• Background in sports, streaming, media, or consumer subscription apps.
• Familiarity with ASO and app store editorial and featuring processes.
• Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship).
• A real interest in sports and how the sports calendar shapes fan behavior.

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.

In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy's Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage.

CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital's multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.

Additional Information

Hiring Salary Range: $98,400.00 - 147,600.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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