App & Ecosystem Marketing Lead - Hybrid Role

Tree Top Staffing LLC; Aurora (IL); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Job summary

Tree Top Staffing LLC seeks a Category Marketing Manager to lead the app and ecosystem marketing, developing strategies to drive downloads, engagement, retention, and brand awareness. You will collaborate with cross-functional teams to deliver impactful campaigns for both professionals and homeowners.

The ideal candidate has 5+ years in marketing, experience with app GTM, and strong data-driven decision making. This role offers a hybrid work model in the United States.

Qualifications

• Bachelor’s degree in Business, Marketing or related field.
• 5+ years of experience in Marketing (with a mix of B2B and B2C).
• Strong project management skills with the ability to prioritize tasks, meet deadlines and manage budgets.
• Prior app GTM experience with launches and products for professionals and homeowners.

Responsibilities

• Support the strategy, develop, and implement marketing campaigns for the app and products to drive downloads, user acquisition, engagement, and awareness.
• Identify new opportunities to enhance the app’s reach, grow the user base and drive long-term engagement.
• Collaborate with stakeholders to align marketing initiatives with brand objectives and product goals.
• Coordinate with Product team to understand app features, releases, and optimizations and update assets accordingly.
• Develop ecosystem strategy to create synergies between the app and other systems for professionals and homeowners.
• Lead activation efforts and promotional campaigns for different user segments to drive app downloads.
• Support development of creative assets that convey app value to users.
• Advocate and support a best-in-class brand experience across marketing touchpoints.
• Stay on top of industry trends, competitors, and technologies in app marketing and mobile engagement.
• Leverage data insights and market research to optimize campaigns and ROI.

Skills

Marketing strategy

Project management

Digital marketing

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Microsoft Office Suite

Job description

Tree Top Staffing LLC seeks a Category Marketing Manager to lead the app and ecosystem marketing, developing strategies to drive downloads, engagement, retention, and brand awareness. You will collaborate with cross-functional teams to deliver impactful campaigns for both professionals and homeowners.

The ideal candidate has 5+ years in marketing, experience with app GTM, and strong data-driven decision making. This role offers a hybrid work model in the United States.