APAC Retail Training & CRM Lead

Maker Lab; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Maker Lab, a marketing agency embedding decentralised technology-led teams, seeks a data-driven CRM expert to bridge marketing strategy and technical execution. You will design audience logic powering APAC campaigns and global product launches, manage localisation timelines, and coordinate with transcreation agencies and field teams.

You will work in an APAC-friendly time zone, starting early IST hours, with a focus on stakeholder management and regional campaign development across Japan,

Qualifications

• BA/BS degree or equivalent experience in Business, Marketing, or Education.
• 12+ years of experience in retail training, trade marketing, or project management.
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
• Experience managing localisation workflows and working with external vendors.
• Experience in Consumer Electronics or Tech industry.
• Familiarity with Learning Management Systems (LMS) and content authoring tools.
• Strong understanding of regional APAC retail landscapes and cultural nuances.
• Excellent stakeholder management and cross-functional collaboration skills.

Responsibilities

• Role requires translating marketing strategy into actionable CRM and localization plans.
• Architect audience logic for APAC campaigns and global product launches.
• Coordinate NPI training asset localisation across multiple markets.
• Liaise with transcreation agencies, local reviewers, and field teams to ensure quality and on-time delivery.
• Develop region-specific campaigns that resonate with local retail teams.
• Design and localise assets to build brand engagement and 'brand love' among retail staff.
• Collaborate with CSA, Retail Sales, and Training teams to align objectives.
• Oversee LMS content upload and distribution across platforms.

Skills

SQL queries

CRM strategy

Stakeholder management

Project management

Localization awareness

APAC market knowledge

Vendor management

Audience segmentation

Education

BA/BS in Business/Marketing/Education

Tools

Smartsheet

LMS platforms

Job description

Maker Lab, a marketing agency embedding decentralised technology-led teams, seeks a data-driven CRM expert to bridge marketing strategy and technical execution. You will design audience logic powering APAC campaigns and global product launches, manage localisation timelines, and coordinate with transcreation agencies and field teams.

You will work in an APAC-friendly time zone, starting early IST hours, with a focus on stakeholder management and regional campaign development across Japan,