Annual Giving Campaign Architect

Socket.dev; Annapolis (MD); On-site; USD 85,000 - 110,000; Full time

Job summary

Luminis Health is seeking an Annual Fund Officer to plan and execute annual giving initiatives for the AAMC and DCMC Foundations, building a broad-based philanthropy culture across the organization. You will manage campaigns, engage employees, grateful patients, and donors, and collaborate with marketing and clinical teams to strengthen donor relations.

The role focuses on donor acquisition, retention, and revenue growth, supporting a multi-million dollar revenue pipeline and providing

Qualifications

• Bachelor's degree in Business, Communications, Marketing, Nonprofit Management, or a related field.

Responsibilities

• Plans and executes comprehensive annual fund campaigns for the AAMC Foundation and DCMC Foundation, including direct mail, email, digital, and integrated fundraising appeals.
• Manages the annual employee giving campaign by partnering with Human Resources, Marketing and Communications, and organizational leadership to maximize employee participation and philanthropic engagement.
• Coordinates and supports the Foundations' Grateful Patient Program by collaborating with Information Systems, Privacy, and Advancement Services to identify, solicit, and steward grateful patients and families.
• Develops campaign calendars and project plans to ensure the timely execution of annual giving initiatives.
• Creates compelling fundraising content, appeal letters, stewardship messaging, and donor communications in partnership with the Luminis Health Marketing and Communications team.
• Monitors campaign performance and analyzes key metrics, making recommendations to improve donor acquisition, retention, participation, and revenue.
• Manages donor segmentation and audience selection to ensure targeted and personalized fundraising communications.
• Works closely with the Giving Team and Advancement Services to maintain a robust donor pipeline through clearly defined protocols for major and planned gift prospect development and transition.
• Coordinates with Advancement Services to ensure accurate gift processing, donor coding, reporting, and campaign tracking.
• Collaborates with Major Gift Officers to identify annual donors with major gift potential and facilitate donor pipeline development.
• Assists with donor stewardship efforts that reinforce annual giving participation, including acknowledgement strategies, impact reporting, and donor recognition communications.
• Maintains knowledge of annual giving best practices, fundraising trends, and emerging technologies to continually enhance fundraising effectiveness.
• Supports Foundation events and engagement opportunities that promote annual giving and donor participation, as needed.
• Performs other duties as assigned.

Skills

Direct mail

Multichannel campaigns

Employee giving campaigns

Grateful patient fundraising

Project management

Analytical skills

Written communication

Verbal communication

Donor databases

Raiser's Edge NXT

Salesforce

Microsoft Office

Education

Bachelor's degree in Business, Communications, Marketing, Nonprofit Management, or related field

Tools

Raiser's Edge NXT

Salesforce

Job description

Luminis Health is seeking an Annual Fund Officer to plan and execute annual giving initiatives for the AAMC and DCMC Foundations, building a broad-based philanthropy culture across the organization. You will manage campaigns, engage employees, grateful patients, and donors, and collaborate with marketing and clinical teams to strengthen donor relations.

The role focuses on donor acquisition, retention, and revenue growth, supporting a multi-million dollar revenue pipeline and providing