Annual Fund Officer

luminishealth; Annapolis (MD); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Retirement Plan with employer match

Paid Time Off

Job summary

Luminis Health seeks an Annual Fund Officer to spearhead comprehensive annual giving initiatives for the AAMC and DCMC Foundations. Collaborating across philanthropy, marketing, clinical, and operational teams, the role aims to inspire broad-based support and build a sustainable donor pipeline.

The position emphasizes multi-channel campaigns, employee giving, grateful patient programs, donor communications, and performance analytics to strengthen engagement and revenue.

Qualifications

• Bachelor's degree in Business, Communications, Marketing, Nonprofit Management, or a related field.
• Minimum of 3–5 years of experience in annual giving, fundraising, direct marketing, donor engagement, nonprofit development, or related field.

Responsibilities

• Plans and executes comprehensive annual fund campaigns including direct mail, email, digital, and integrated fundraising appeals.
• Manages the annual employee giving campaign and partners with HR, Marketing and Communications, and leadership to maximize participation.
• Coordinates Grateful Patient Program with IS, Privacy, and Advancement Services to identify, solicit, and steward grateful patients and families.
• Develops campaign calendars and project plans to ensure timely execution of annual giving initiatives.
• Creates fundraising content, appeal letters, stewardship messaging, and donor communications with Marketing and Communications.
• Monitors campaign performance and analyzes metrics to improve donor acquisition, retention, participation, and revenue.
• Manages donor segmentation and audience selection for targeted communications.
• Supports donor stewardship efforts including acknowledgement strategies and impact reporting.

Skills

Project management

Analytical skills

Written and verbal communication

Attention to detail

Independent work

Education

Bachelor's degree in Business, Communications, Marketing, Nonprofit Management, or related field

Tools

Raiser's Edge NXT

Salesforce

Job description

Position Objective

Reporting to the Manager, Annual Giving & Donor Engagement, the Annual Fund Officer is responsible for planning and executing annual giving initiatives that inspire broad-based philanthropic support for the Anne Arundel Medical Center (AAMC) Foundation and Doctors Community Medical Center (DCMC) Foundation.

This position plays a key role in building a culture of philanthropy across Luminis Health by developing and implementing comprehensive annual fund strategies, including community, employee, and grateful patient giving, supported by multichannel donor communications designed to acquire, retain, and upgrade donors.

Working collaboratively with philanthropy, marketing, clinical, and operational teams, the Annual Fund Officer executes donor-centric fundraising campaigns that strengthen donor engagement, increase unrestricted and restricted annual giving, and build a sustainable pipeline for future major gifts. The Annual Fund Officer helps support more than $1 million in revenue through annual and special giving programs.

Essential Job Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Plans and executes comprehensive annual fund campaigns for the AAMC Foundation and DCMC Foundation, including direct mail, email, digital, and integrated fundraising appeals.

Manages the annual employee giving campaign by partnering with Human Resources, Marketing and Communications, and organizational leadership to maximize employee participation and philanthropic engagement. Coordinates a system-wide employee volunteer committee that engages individuals at all levels of the organization to build awareness, energy, and participation.

Coordinates and supports the Foundations' Grateful Patient Program by collaborating with Information Systems, Privacy, and Advancement Services to identify, solicit, and steward grateful patients and families.

Develops campaign calendars and project plans to ensure the timely execution of annual giving initiatives.

Creates compelling fundraising content, appeal letters, stewardship messaging, and donor communications in partnership with the Luminis Health Marketing and Communications team.

Monitors campaign performance and analyzes key metrics, making recommendations to improve donor acquisition, retention, participation, and revenue.

Manages donor segmentation and audience selection to ensure targeted and personalized fundraising communications.

Works closely with the Giving Team and Advancement Services to maintain a robust donor pipeline through clearly defined protocols for major and planned gift prospect development and transition.

Coordinates with Advancement Services to ensure accurate gift processing, donor coding, reporting, and campaign tracking.

Collaborates with Major Gift Officers to identify annual donors with major gift potential and facilitate donor pipeline development.

Assists with donor stewardship efforts that reinforce annual giving participation, including acknowledgement strategies, impact reporting, and donor recognition communications.

Maintains knowledge of annual giving best practices, fundraising trends, and emerging technologies to continually enhance fundraising effectiveness.

Supports Foundation events and engagement opportunities that promote annual giving and donor participation, as needed.

Performs other duties as assigned.

Educational/Experience Requirements

Bachelor's degree in Business, Communications, Marketing, Nonprofit Management, or a related field.

Minimum of three to five years of progressively responsible experience in annual giving, fundraising, direct marketing, donor engagement, nonprofit development, or a related field.

Experience planning and executing direct mail and multichannel fundraising campaigns preferred.

Experience managing employee giving campaigns and/or grateful patient fundraising programs preferred.

Strong project management skills, with the ability to manage multiple priorities and deadlines simultaneously.

Demonstrated analytical skills, with experience interpreting fundraising results and campaign performance.

Excellent written and verbal communication skills.

Strong attention to detail and organizational skills.

Proficiency with Microsoft Office Suite and donor databases such as Raiser's Edge NXT, Salesforce, or a comparable constituent relationship management system.

Ability to work independently while fostering collaborative relationships across departments.

Passion for philanthropy and Luminis Health's mission to enhance the health of the communities it serves.

Familiarity with Anne Arundel County, Prince George's County, the Eastern Shore, and surrounding communities preferred.

Pay Range

$85,000 - $110,000 USD

Luminis Health Benefits Overview:

• Medical, Dental, and Vision Insurance


• Retirement Plan (with employer match for employees who work more than 1000 hours in a calendar year)


• Paid Time Off


• Tu