Analytics Lead - AI Advertising for Financial Services

Google; Chicago (IL); On-site; USD 108,000 - 154,000; Full time

Job summary

Google is seeking a seasoned professional to drive strategic media analytics and advertising solutions. You will partner with clients to quantify ROI, leverage AI and measurement tools, and influence decision-making with data-driven insights.

Responsibilities include leading incrementality studies, Marketing Mix Modelling, and predictive analytics, with up to 30% travel to engage clients and teams globally.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Responsibilities

• Help finance advertisers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions to articulate and quantify the value and impact of marketing investments.
• Act as an expert in helping prove the value of Google media via the triangulation of incrementality experiments, Marketing Mix Modelling (MMM), and attribution.
• Use predictive and statistical modeling techniques to solve issues, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
• Travel up to 30% of the time as needed to work with clients or teams.
• Develop measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a seasoned professional to drive strategic media analytics and advertising solutions. You will partner with clients to quantify ROI, leverage AI and measurement tools, and influence decision-making with data-driven insights.

Responsibilities include leading incrementality studies, Marketing Mix Modelling, and predictive analytics, with up to 30% travel to engage clients and teams globally.