Analytical Lead, Large Customer Sales, Financial Services

Google; Chicago (IL); On-site; USD 108,000 - 154,000; Full time

Job summary

Google is seeking a seasoned professional to drive strategic media analytics and advertising solutions. You will partner with clients to quantify ROI, leverage AI and measurement tools, and influence decision-making with data-driven insights.

Responsibilities include leading incrementality studies, Marketing Mix Modelling, and predictive analytics, with up to 30% travel to engage clients and teams globally.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Responsibilities

• Help finance advertisers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions to articulate and quantify the value and impact of marketing investments.
• Act as an expert in helping prove the value of Google media via the triangulation of incrementality experiments, Marketing Mix Modelling (MMM), and attribution.
• Use predictive and statistical modeling techniques to solve issues, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
• Travel up to 30% of the time as needed to work with clients or teams.
• Develop measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.

Education

Bachelor's degree or equivalent practical experience

Job description

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications

• Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
• Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
• Experience with online advertising (e.g., Search, Display, Video/CTV), offline advertising (e.g., TV, in person, etc.), website analytics (e.g., Google Analytics), or brand analysis techniques, applied AI tools.
• Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
• Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and the customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

US: $108000 - $154000 (USD) + 40% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Help finance advertisers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions to articulate and quantify the value and impact of marketing investments.
• Act as an expert in helping prove the value of Google media via the triangulation of incrementality experiments, Marketing Mix Modelling (MMM), and attribution.
• Use predictive and statistical modeling techniques to solve issues, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
• Travel up to 30% of the time as needed to work with clients or teams.
• Develop measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .