Analytics-Driven Performance Marketing Analyst

Placements24

United States

On-site

USD 36,000 - 54,000

Full time

3 days ago

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Benefits offered by this job

Competitive salary

Career development

Office in Randburg

Data-driven culture

Job summary

WhatJobs Direct in Randburg, ZA is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across Google Ads, Facebook Ads Manager, and LinkedIn Ads. You will track, analyze, and report on campaign data to drive ROI and maximize effectiveness, working in a data-driven office with the marketing team.

The ideal candidate has a quantitative background, proficiency in analytics tools (Google Analytics) and strong Excel skills.

Qualifications

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
Minimum of 3 years of experience in performance marketing, digital analytics, or a related role.
Proven experience with paid digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
Strong proficiency in web analytics tools such as Google Analytics.
Excellent analytical, problem-solving, and critical thinking skills.
Ability to interpret complex data sets and translate them into actionable business insights.
Strong Excel skills (pivot tables, vlookups, data analysis).
Excellent communication and presentation skills.
Experience with data visualization tools is a plus.
Must be based in or willing to relocate to Randburg, Gauteng, ZA.

Responsibilities

Monitor, analyze, and report on the performance of paid digital marketing campaigns.
Identify KPIs and develop dashboards for tracking campaign effectiveness.
Conduct in-depth analysis of campaign data to identify trends and opportunities.
Provide actionable recommendations to improve targeting, bidding, creatives, and landing pages.
Collaborate with the marketing team to set goals, budgets, and benchmarks.
Perform A/B testing on campaign elements to determine the most effective strategies.
Stay up-to-date with trends and best practices in performance marketing.
Generate regular performance reports for management with findings and recommendations.
Assist in forecasting campaign performance and budget allocation.