Analytical Testing Market Lead — Strategy & Growth

Biotage; Charlotte (NC); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Biotage is seeking a Market Segment Manager for Analytical Testing in Charlotte, NC. This hybrid role leads regional marketing, drives campaigns, and aligns strategies with product marketing and sales to grow the analytical testing portfolio.

You will guide an applications team, translate scientific workflows into value propositions, and collaborate across functions to optimize market impact.

Qualifications

• Analytical testing markets: clinical diagnostics, forensic toxicology, bioanalytical, anti-doping.
• 5+ years of B2B marketing in life sciences or analytical instrumentation.
• Translate complex scientific workflows into compelling commercial messaging.
• Experience with CRM, marketing automation, and digital analytics tools.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Lead regional marketing strategies for analytical testing markets in Charlotte and beyond.
• Develop and execute multi-channel campaigns to drive growth and market share.
• Provide direction to the applications team and prioritize roadmaps based on insights.
• Collaborate with product management, R&D, sales, and global marketing.
• Create sales enablement materials, battlecards, and competitive positioning.
• Align regional initiatives with product roadmaps and global marketing goals.

Skills

B2B marketing

marketing leadership

data-driven campaigns

messaging & positioning

cross-functional collaboration

team mentorship

go-to-market planning

content development

regulatory understanding

analytical chemistry knowledge

Education

Bachelor's degree; MS or PhD preferred

Tools

CRM systems

marketing automation platforms

digital analytics tools

Job description

Biotage is seeking a Market Segment Manager for Analytical Testing in Charlotte, NC. This hybrid role leads regional marketing, drives campaigns, and aligns strategies with product marketing and sales to grow the analytical testing portfolio.

You will guide an applications team, translate scientific workflows into value propositions, and collaborate across functions to optimize market impact.