Analyst / Senior Business Analyst – Business Analytics

Media.net; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a highly analytical Business Analyst to join their dynamic mobile apps team. This role involves extracting insights from complex datasets to inform strategic decisions and enhance app performance. You will work closely with product managers, developers, and marketers to identify growth opportunities and improve user experience. The ideal candidate will possess strong analytical skills, proficiency in SQL, and experience with data visualization tools. If you're passionate about mobile technology and data-driven decision-making, this is a fantastic opportunity to make a significant impact.

Qualifications

• 3+ years of experience as a Business Analyst in mobile apps or technology.
• Proficiency in SQL and experience with data visualization tools.

Responsibilities

• Analyze data from app analytics to identify trends and insights.
• Develop dashboards and reports for stakeholders on KPIs.
• Collaborate with teams to optimize app performance and user experience.

Skills

Analytical Skills

SQL

Data Visualization

Problem-Solving

Communication Skills

Education

Bachelor's degree in Mathematics

Master's degree in a quantitative field

Tools

Excel

Python

R

Firebase

Google Analytics

Tableau

Power BI

Job description

Analyst / Senior Business Analyst – Business Analytics

Media.net powers the Yahoo! Bing Network Contextual Ads program and is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions. Our diverse client base includes web publishers with premium content as well as registrars, hosting companies, and holders of high-value domain portfolios. We aim to consistently deliver long-term superior performance by using leading-edge technology, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying sponsored links and ad topics. We serve our contextual real-time ads customized for each visitor and each page view across billions of visitors, across tens of millions of sites/domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and thousands of terabytes of data.

With more than 1700+ employees, Media.net has one of the largest teams worldwide building a global contextual advertising business. By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the #2 largest contextual advertising business worldwide.

Media.net was acquired by a Chinese Consortium for $900 Million USD in the 3rd Largest Ad Tech deal ever, and this acquisition will fuel Media.net’s global expansion strategy and provide access to China’s world-class talent and capital markets.

Job Summary
We are seeking a highly analytical and data-driven individual to join our dynamic mobile apps business as a Business Analyst. As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience. This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner.

Roles and Responsibilities
• Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior.
• Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics.
• Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization.
• Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience.
• Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights.
• Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface, and conversion funnels.
• Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements.
• Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence.

Qualification and Experience
• Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master’s degree is a plus.
• 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry.
• Proficiency in SQL for data extraction and manipulation from relational databases.
• Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization.
• Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics.
• Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards.
• Knowledge of A/B testing and experimental design methodologies.
• Excellent problem-solving skills and the ability to translate complex data into actionable insights.
• Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Passion for mobile apps, technology, and the digital landscape.

If you are a data enthusiast with a passion for mobile apps and want to play a pivotal role in driving data-informed decisions, we would love to hear from you. Join our team and help shape the future of our mobile apps business through insightful analysis and actionable recommendations.