Analyst Relations Leader - Shape Cybersecurity Narratives

Glow; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Glow is seeking an Analyst Relations Lead to design and own our AR program from the ground up. You will build relationships with top analysts, craft compelling narratives about Glow’s differentiation, and align AR activities with product and GTM teams to accelerate market momentum.

You’ll partner with leadership to shape strategy, anticipate market shifts, and position Glow as a trusted category creator in cybersecurity.

Qualifications

• 5–7 years of experience in Analyst Relations, Product Marketing, Communications, or related function.
• Strong understanding of the cybersecurity ecosystem and the analysts influencing enterprise buyers.
• Existing relationships with cybersecurity analysts are highly preferred.
• Experience managing Gartner, Forrester, IDC, or similar analyst relationships and processes.
• Ability to translate technical products into clear market narratives.
• Strong executive presence and experience preparing leaders for analyst conversations.
• Excellent written, verbal, presentation, and storytelling skills.
• Strong positioning, competitive intelligence, and enterprise GTM understanding.
• Comfortable in a fast-moving startup and building new processes.
• Highly collaborative, strategic, and detail-oriented.

Responsibilities

• Build and execute Glow’s global analyst relations strategy across key cybersecurity research firms.
• Develop strong relationships with analysts at firms like Gartner, Forrester, IDC, and more.
• Own analyst briefings, inquiries, advisory sessions, evaluations, and ongoing relationship management.
• Identify analysts, research areas, reports, and market categories important to Glow’s growth.
• Develop compelling narratives and briefing materials communicating Glow’s vision and differentiation.
• Partner with Product Marketing, Product, Sales, Communications, and leadership for consistent positioning.
• Prepare executives and experts for analyst conversations and evaluations.
• Manage Glow’s participation in analyst research, market evaluations, and reports.
• Incorporate analyst feedback to inform product strategy and GTM decisions.
• Track sentiment, relationships, coverage, and program effectiveness.
• Identify opportunities for analyst research to support sales and credibility.
• Help shape how the cybersecurity market understands Glow and its category.

Skills

Analyst relations

Product marketing

Communications

Startup experience

Storytelling

Job description

Glow is seeking an Analyst Relations Lead to design and own our AR program from the ground up. You will build relationships with top analysts, craft compelling narratives about Glow’s differentiation, and align AR activities with product and GTM teams to accelerate market momentum.

You’ll partner with leadership to shape strategy, anticipate market shifts, and position Glow as a trusted category creator in cybersecurity.