Analyst Relations Lead

Glow; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Glow is seeking an Analyst Relations Lead to design and own our AR program from the ground up. You will build relationships with top analysts, craft compelling narratives about Glow’s differentiation, and align AR activities with product and GTM teams to accelerate market momentum.

You’ll partner with leadership to shape strategy, anticipate market shifts, and position Glow as a trusted category creator in cybersecurity.

Qualifications

• 5–7 years of experience in Analyst Relations, Product Marketing, Communications, or related function.
• Strong understanding of the cybersecurity ecosystem and the analysts influencing enterprise buyers.
• Existing relationships with cybersecurity analysts are highly preferred.
• Experience managing Gartner, Forrester, IDC, or similar analyst relationships and processes.
• Ability to translate technical products into clear market narratives.
• Strong executive presence and experience preparing leaders for analyst conversations.
• Excellent written, verbal, presentation, and storytelling skills.
• Strong positioning, competitive intelligence, and enterprise GTM understanding.
• Comfortable in a fast-moving startup and building new processes.
• Highly collaborative, strategic, and detail-oriented.

Responsibilities

• Build and execute Glow’s global analyst relations strategy across key cybersecurity research firms.
• Develop strong relationships with analysts at firms like Gartner, Forrester, IDC, and more.
• Own analyst briefings, inquiries, advisory sessions, evaluations, and ongoing relationship management.
• Identify analysts, research areas, reports, and market categories important to Glow’s growth.
• Develop compelling narratives and briefing materials communicating Glow’s vision and differentiation.
• Partner with Product Marketing, Product, Sales, Communications, and leadership for consistent positioning.
• Prepare executives and experts for analyst conversations and evaluations.
• Manage Glow’s participation in analyst research, market evaluations, and reports.
• Incorporate analyst feedback to inform product strategy and GTM decisions.
• Track sentiment, relationships, coverage, and program effectiveness.
• Identify opportunities for analyst research to support sales and credibility.
• Help shape how the cybersecurity market understands Glow and its category.

Skills

Analyst relations

Product marketing

Communications

Startup experience

Storytelling

Job description

About Glow

Glow is on a mission to transform how enterprises proactively protect the modern endpoint with an agentic-first approach. Our platform gives security teams the visibility, context, and autonomous remediation they've never had before — across every endpoint, application, and AI tool in the environment. We move fast, we build things that matter, and we believe security should be a force multiplier for the business, not a bottleneck. Let's Glow.

The Role

We’re looking for an Analyst Relations Lead to build and own Glow’s analyst relations strategy from the ground up.

You’ll be responsible for developing meaningful relationships with the analysts and influencers shaping the cybersecurity market, ensuring they understand Glow’s technology, vision, differentiation, and momentum.

This is more than managing analyst briefings. You’ll serve as a strategic bridge between the market and Glow’s leadership, product, marketing, and go-to-market teams—helping us sharpen our positioning, anticipate market shifts, influence emerging categories, and establish Glow as a company analysts know, understand, and advocate for.

As an early member of the marketing organization, you’ll have the opportunity to define how analyst relations operates at Glow and build the program as the company scales.

What You’ll Do

• Build and execute Glow’s global analyst relations strategy across key cybersecurity research and advisory firms.




• Develop strong relationships with relevant analysts at firms such as Gartner, Forrester, IDC, Omdia, Enterprise Strategy Group, and other influential cybersecurity research organizations.




• Own analyst briefings, inquiries, advisory sessions, evaluations, and ongoing relationship management.




• Identify the analysts, research areas, reports, and market categories most important to Glow’s growth.




• Develop compelling narratives and briefing materials that clearly communicate Glow’s vision, product differentiation, customer value, and market opportunity.




• Partner closely with Product Marketing, Product, Sales, Communications, and executive leadership to ensure consistent positioning with the analyst community.




• Prepare executives and subject-matter experts for analyst conversations, presentations, and evaluations.




• Manage Glow’s participation in relevant analyst research, including market evaluations, reports, surveys, and emerging category discussions.




• Bring analyst feedback and market intelligence back into Glow to inform product strategy, positioning, competitive intelligence, and GTM decisions.




• Track analyst sentiment, relationships, coverage, and program effectiveness.




• Identify opportunities for analyst research and validation to support sales conversations and strengthen Glow’s credibility with customers and prospects.




• Help shape how the broader cybersecurity market understands Glow and the category we are building.

What We’re Looking For

• 5-7 years of experience in Analyst Relations, Product Marketing, Communications, or a related function, ideally within cybersecurity.




• Strong understanding of the cybersecurity ecosystem and the analysts and research firms influencing enterprise security buyers.




• Existing relationships with cybersecurity analysts are highly preferred.




• Experience managing Gartner, Forrester, IDC, or similar analyst relationships and research processes.




• Ability to translate highly technical products into clear, compelling market narratives.




• Strong executive presence and experience preparing senior leaders for high-stakes analyst conversations.




• Excellent written, verbal, presentation, and storytelling skills.




• Strong understanding of positioning, competitive intelligence, category creation, and enterprise go-to-market strategy.




• Comfortable operating in a fast-moving startup where priorities evolve and you’ll be expected to build rather than inherit established processes.




• Highly collaborative, strategic, organized, and equally comfortable developing a long‑term strategy and executing the details yourself.

At Glow, we believe our greatest strength is our people. We're committed to building an inclusive workplace where every team member feels welcomed, respected, and empowered to do their best work. We know that diverse backgrounds, experiences, and perspectives make us stronger as a company and better partners to our customers.

Glow is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an environment free from discrimination and harassment. We make all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law.