Analyst, Customer Relationship Marketing

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 71,000 - 83,000; Full time

Benefits offered by this job

Generous discount on all WSI brands

401(k) plan and investment opportunities

Health benefits including dental and vision

Paid vacations and holidays

Job summary

Williams-Sonoma, Inc. is seeking an Analyst to join their Customer Relationship Marketing team in San Francisco. This role focuses on optimizing marketing programs across digital and print channels.

Key responsibilities include developing email campaigns, analyzing performance metrics, and managing budgets. Candidates should have a BA/BS in Marketing or Business and at least one year of relevant experience. A keen analytical mindset and strong communication skills are essential to thrive in this fast-paced environment.

Qualifications

• 1+ year of experience in Digital, Email, or E-Commerce Marketing.
• Experience in managing and optimizing a budget to ROI goals.
• Ability to lead projects proactively.

Responsibilities

• Develop and execute the email circulation plan.
• Analyze performance to identify trends and opportunities.
• Track spend, revenue, and KPIs weekly.

Skills

Analytical problem-solving

Intermediate to advanced Excel skills

Strong organization skills

Excellent written and verbal communication

Education

BA/BS Degree in Marketing, Business, or related field

Tools

Web analytics system

Job description

About the Team

You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital, email, and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.

Job Description

About the Team: You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital, email, and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.

About The Role

As an Analyst, you will focus on driving sales by helping optimize the digital, email, and print programs for the brand you are assigned to. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, testing of content and marketing messaging, digital campaign budget management and reporting on KPI’s. A successful candidate should have experience in marketing and possess strong analytical skills, and attention to detail. You must have the ability to build strong cross‑functional relationships and work in a fast‑paced, rapidly changing multi‑channel retail environment.

Responsibilities

• Responsible for weekly and ad‑hoc email reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance.
• Maintain key tracking documents including email circulation plan, digital spend pacing, and more.
• Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary.
• Leverage available analytic tools to gather data and make marketing strategy and investment decisions.
• Partner cross‑functionally to test all email campaign links for accuracy prior to launch.
• Assist in managing monthly financial forecast and accruals.
• Proactively work with team members, email deployment team, digital execution team, brand marketing, finance, customer analytics, and other cross‑functional groups.
• Interact with peers on other Williams‑Sonoma, Inc. brands to share best practices and test results.
• Analyze competitive marketplace and follow Marketing trends.

Criteria

• BA/BS Degree in Marketing, Business, or related field or equivalent work experience
• 1+ year of experience in Digital, Email or E‑Commerce Marketing
• Enthusiastic and self‑motivated with a strong interest in Email
• Ability to lead projects proactively
• Analytical problem‑solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent written and verbal communication skills
• The ability to work in a fast‑paced environment with the ability to prioritize, work on multiple projects, and be flexible
• Intermediate to advanced Excel skills (v‑lookups, pivot tables)
• Meticulous attention to detail
• Ability to build effective relationships within the team and with cross‑functional partners & vendors
• Experience with a web analytics system is a plus
• Proven track record in managing and optimizing a budget to ROI goals
• This role requires being onsite in the San Francisco, California office Monday through Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well‑being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same‑sex domestic partner benefits
• Tax‑free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In‑person and online learning opportunities through WSI University
• Cross‑brand and cross‑function career opportunities
• Resources for self‑development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H‑1B or other employment‑based immigration). This role is not eligible for relocation assistance.

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $71,000-$83,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

About Us

Founded in 1956, Williams‑Sonoma, Inc. is the premier specialty retailer of high‑quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully‑designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick‑and‑mortar store opened more than half a century ago. What hasn't changed is our passion for high‑quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi‑brand, multi‑channel, global enterprise supported by state‑of‑the‑art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.