Paid Social Manager

Overstock.com; Dallas (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k (6% match)

Flexible Schedules

Onsite Health Clinic

Tuition Reimbursement

Leadership Development Program

Mentorship Program

Onsite Fitness Center

Employee Resource Groups

Job summary

Bed Bath & Beyond is seeking a seasoned Paid Social Leader to own strategy and performance across Meta and TikTok, while guiding a small team and coordinating with agencies. The role focuses on scaling campaigns, optimizing audiences, and delivering measurable CAC and growth targets.

You will oversee budgets, testing roadmaps, and cross-functional collaboration with analytics and creative teams to drive omnichannel success. A remote-friendly, hybrid setup with occasional on-site work is offered.

Qualifications

• 4–6+ years of hands-on paid social experience
• 1–2+ years managing people or leading agency relationships
• Deep expertise in Meta and TikTok required; Pinterest/Reddit/Snapchat a plus
• Strong command of campaign structure, audience strategy, testing and optimization
• Experience driving paid social for omnichannel consumer brands at scale

Responsibilities

• Assist in paid social strategy across Meta, TikTok, and emerging platforms.
• Set budget allocation, pacing, and audience strategy to hit CAC and growth targets.
• Lead and develop Paid Social Specialists; manage agency partners.
• Own performance reporting and present narratives to stakeholders.
• Ensure pixel, CAPI, and product catalog hygiene across accounts.

Skills

Paid social strategy

Meta & TikTok expertise

Team leadership

Campaign optimization

Data-driven storytelling

Education

Bachelor’s degree in marketing or related field

Job description

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You’ll Do

Strategy & Channel Ownership

• Assist in paid social strategy across Meta, TikTok, and emerging platforms (Reddit, Pinterest, Snapchat, etc.), translating brand and regional goals into channel-level plans
• Set budget allocation, pacing, and audience strategy across campaigns to hit CAC and growth targets
• Serve as the primary point of accountability for paid social performance across the portfolio

Team & Agency Leadership

• Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations
• Direct agency partners on execution quality, testing cadence, and account hygiene
• Set testing roadmaps across creative variations, audiences, placements, and bidding strategies, and hold the team accountable to structured, statistically sound tests

Performance & Measurement

• Own CAC, CVR, CTR, and spend-pacing reporting across the channel, identifying trends before they become problems
• Diagnose performance shifts (e.g., creative fatigue, audience saturation, auction pressure) and direct corrective action
• Partner with analytics leads on advanced measurement — Brand Lift Studies, MMM, Incrementality testing — to connect platform results to true business impact
• Present weekly, monthly, and quarterly performance narratives to media and regional stakeholders

Technical Oversight

• Ensure pixel implementation, CAPI integrations, event configuration, and product catalog hygiene are accurate and maintained across accounts
• Set standards for account structure and campaign documentation across the team

Cross-Functional Collaboration

• Partner with the Creative team to translate performance data into creative briefs and iteration priorities
• Align with paid media generalists and regional marketing stakeholders on cohesive omnichannel strategy
• Represent paid social in broader media planning and budget conversations

What You Bring

• 4-6+ years of hands-on paid social experience, including at least 1-2 years managing people or leading agency relationships
• Deep expertise in Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus
• Strong command of campaign structure, audience strategy, creative testing, and performance optimization
• Experience running performance-driven paid social for omnichannel consumer brands, ideally at scale
• Fluency in translating data into both tactical optimizations and executive-level narratives
• Proven ability to manage up, across, and down — comfortable owning a P&L-adjacent channel budget

Education

• Bachelor’s degree in marketing or related field required.

Physical Requirements

• Must be able to sit and/or stand for long periods of time.

Who We Are:

We’re a passionate group ofcollaborative problem solvers and creative innovators, working on cutting-edge technology.From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
• And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.